NEWS
BILLBOARD: Quavo ‘Ready to Bring It Home’ to Perform at The Players Party Ahead of 2025 MLB All-Star Game in Atlanta
With major league baseball quickly approaching the halfway point of the regular season, that only means one thing: The MLB All-Star Game is right around the corner.
FOX BUSINESS: Tom Brady's $250K card deal among viral moments to air in Fanatics Fest behind-the-scenes special
Fanatics Fest was bigger and better this year at the Javits Center in New York City, and those superfans who weren’t able to attend to see their favorite athletes and celebrities will still be able to get the full experience.
USA TODAY: Fan dressed as Saquon Barkley's backwards hurdle wins Fanatics Fest contest
No play during the 2024 NFL season was more iconic than Philadelphia Eagles running back Saquon Barkley's backwards hurdle in a game against the Jacksonville Jaguars.
SPORTS BUSINESS JOURNAL: Fanatics Fest sets attendance record
Fanatics Fest 2025 saw more than 125,000 in attendance across the three days, up from 70,000 in 2024, including a complete sellout on Saturday.
PEOPLE: Meet the Fan Who Outlasted Sports Legends and Got $250K from Tom Brady
A 39-year-old P.E. teacher from Pennsylvania outlasted professional athletes and finished third at the Fanatics Games.
CNBC: How Fanatics is teaching business acumen to pro athlete
Sports merchandising giant Fanatics is aiming to build a training camp for athletes to prepare them for life off the field.
VIBE: JAY-Z Brought The Party To Fanatics Fest NYC With Star-Studded 40/40 Club Pop-Up
Taking over the Javits Center from June 20–22, Fanatics Fest 2025 resurrected the energy and exclusivity of Shawn “Jay-Z” Carter’s legendary 40/40 Club — this time as a fully reimagined lounge experience in partnership with Fanatics Sportsbook and Casino.
THE ATHLETIC: Fanatics Fest 2025: The coolest things we saw (and didn’t see)
Fanatics Fest might be the best value for money in sports today.
BLEACHER REPORT: Josh Harris Buys $500K Jayden Daniels Card In Front of QB at Fanatics Fest
Washington Commanders managing partner Josh Harris has made yet another major financial investment in Jayden Daniels one year after the quarterback was selected with the No. 2 overall pick in the 2024 NFL draft.
ESPN: Tom Brady wins inaugural Fanatics Games, $1M prize
Seven-time Super Bowl champion Tom Brady emerged Sunday as the winner of the inaugural Fanatics Games, which pitted athletes and celebrities against fans in eight competitions this weekend at Fanatics Fest in New York.
YAHOO! SPORTS: Kevin Durant finds out about Rockets trade while onstage at Fanatics Fest
After weeks of speculation, Kevin Durant is heading to the Houston Rockets following a trade on Sunday. And the star forward found out about the blockbuster trade while onstage at Fanatics Fest.
THE ATHLETIC: Why Fanatics Fest’s ‘Museum of Greatness’ almost didn’t include Tom Brady’s Super Bowl jerseys
Walk to the end of the “Museum of Greatness,” a one-of-a-kind exhibit at Fanatics Fest in the Javits Center and you’ll see the centerpiece of a collection full of centerpieces: seven of Tom Brady’s game-worn Super Bowl jerseys, including his Super Bowl LI jersey, which was stolen after the game and eventually recovered by the FBI.
NEW YORK POST: How Fanatics CEO Michael Rubin got LeBron, Jay-Z and Tom Brady to headline the most ambitious event in sports fandom
Fanatics Fest is expected to lose millions — again. Michael Rubin’s not worried.
BOARDROOM: Michael Rubin on Building Fanatics into a Billion-Dollar Empire
Michael Rubin lives a life.
FOX BUSINESS: Inter Milan partners with Fanatics to elevate fan experience for over 530M worldwide
FC Internazionale Milano, known globally as Inter or Inter Milan, and Fanatics have announced a new partnership that taps into the digital sports leader’s resources of e-commerce, retail, manufacturing and licensing for the famous soccer club.
COMPLEX: Fanatics Fest's Museum of Greatness to Feature $200 Million of Memorabilia From LeBron and More
Over $200 million worth of various inarguable examples of greatness in action will be housed in the newly announced Museum of Greatness.
THE BLAST: Fanatics Sportsbook Partnering With Internet Shooting Star To Offer Fans Up To $100,000
Sports betting and basketball enthusiasts have a new reason to get excited, thanks to Fanatics Sportsbook's latest offering.
SPORTS BUSINESS JOURNAL: Fanatics sets international sales record after PSG’s Champions League win
Fanatics announced that merchandise sales in the 12 hours following Paris Saint-Germain’s UEFA Champions League victory were the company’s highest for an individual team outside the U.S.
SPORTS ILLUSTRATED: Utah Jazz, Mammoth Announce Major Change to Fan Merchandise
The Utah Jazz and their NHL counterparts, the Utah Mammoth, have announced a long-term agreement with Fanatics to be their official retail partner.
YAHOO! SPORTS: Topps introduces Debut Patch card for UFC
Topps is expanding its popular event-worn autograph cards to the UFC.
