Fanatics is planning to double down on Fanatics Fest, its annual experiential event in New York, and has inked a long-term deal with its partner OBB Media to do so.

Fanatics Fest launched its most elaborate marketing campaign yet Thursday with a Brooklyn billboard featuring game-used jerseys valued at more than $1.5 million combined.

Fanatics Fest will add an additional day, feature more event space and run alongside the World Cup final when it returns to New York’s Javits Center in 2026, Fanatics formally announced Friday.

Fanatics Fest was bigger and better this year at the Javits Center in New York City, and those superfans who weren’t able to attend to see their favorite athletes and celebrities will still be able to get the full experience. 

No play during the 2024 NFL season was more iconic than Philadelphia Eagles running back Saquon Barkley's backwards hurdle in a game against the Jacksonville Jaguars. 

Fanatics Fest 2025 saw more than 125,000 in attendance across the three days, up from 70,000 in 2024, including a complete sellout on Saturday.

A 39-year-old P.E. teacher from Pennsylvania outlasted professional athletes and finished third at the Fanatics Games.

Taking over the Javits Center from June 20–22, Fanatics Fest 2025 resurrected the energy and exclusivity of Shawn “Jay-Z” Carter’s legendary 40/40 Club — this time as a fully reimagined lounge experience in partnership with Fanatics Sportsbook and Casino.

Fanatics Fest might be the best value for money in sports today.

Washington Commanders managing partner Josh Harris has made yet another major financial investment in Jayden Daniels one year after the quarterback was selected with the No. 2 overall pick in the 2024 NFL draft.

Seven-time Super Bowl champion Tom Brady emerged Sunday as the winner of the inaugural Fanatics Games, which pitted athletes and celebrities against fans in eight competitions this weekend at Fanatics Fest in New York.

After weeks of speculation, Kevin Durant is heading to the Houston Rockets following a trade on Sunday. And the star forward found out about the blockbuster trade while onstage at Fanatics Fest.

Walk to the end of the “Museum of Greatness,” a one-of-a-kind exhibit at Fanatics Fest in the Javits Center and you’ll see the centerpiece of a collection full of centerpieces: seven of Tom Brady’s game-worn Super Bowl jerseys, including his Super Bowl LI jersey, which was stolen after the game and eventually recovered by the FBI.

Fanatics Fest is expected to lose millions — again. Michael Rubin’s not worried.

Over $200 million worth of various inarguable examples of greatness in action will be housed in the newly announced Museum of Greatness.

Fanatics is pitting fans against greats Tom Brady, Kevin Durant and Alex Rodriguez at an upcoming marketing event.

The second annual Fanatics Fest will debut "Fanatics Games," a Pros vs. Joes-style competition between 50 athletes, celebrities and influencers and 50 fans -- who will submit video submissions through their app -- for roughly $2 million in prizes.

Fanatics Events has announced that NFL wide receivers Davante Adams, Ceedee Lamb, and Tyreek Hill will headline “Catching Fire,” a star-powered panel hosted by actor and comedian Keegan-Michael Key at Fanatics Fest NYC 2025. The panel will take place Saturday, June 21 at The Theatre inside the Javits Center.

Jay-Z is bringing his 40/40 Club back to Fanatics Fest NYC.

Earlier this month, WWE hosted WrestleMania 41, a multiday experience where John Cena defeated Cody Rhodes in the main event to win the Undisputed WWE Championship, breaking Ric Flair's record for the most world championships.