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Do you remember when Tom Brady threw the Lombardi Trophy to Rob Gronkowski at Fanatics Fest last June, only for it to drop and break?

Tom Brady stood on the basketball court at Intuit Dome as Aaron Donald, Travis Scott, James Harden and Hailey Bieber mingled nearby Tuesday night, part of a couple-hundred-person crowd brought together for the launch of Fanatics Studios.

Fanatics is formally diving into the content production business by partnering with L.A.-based OBB Media to launch Fanatics Studios.

Fanatics, the Michael Rubin-led sports juggernaut, is getting into the entertainment business in a major way.

Los Angeles Lakers star forward LeBron James’ jersey will look slightly different than the rest of the players in the NBA for the rest of the 2025-26 season.

LeBron James continues to lean into branded content this season.

After a record-shattering debut, the “Comic-Con of Sports” is officially heading back to the Big Apple. Fanatics Fest 2026 is slated to take over New York City this July, transforming the Javits Center into a sprawling epicenter of sports, culture, and high-end collecting.

Today marks the beginning of a new year; for the second year in a row, Topps promoted #1of1Day.

Fanatics has hired Sarah Flynn as its first general manager for Australia and New Zealand (ANZ), now the global sports merchandising firm's fastest-growing region outside the United States.

Topps' popular debut patch program is expanding to the grid with cards for upcoming Formula 1 products, the company announced Friday.

Bologna Football Club 1909 and Fanatics, the global sports platform and leader in licensed sports merchandise, have announced the long-term extension and significant expansion of their partnership, building on three years of growth and fan-focused innovation.

The refrain sounded all too familiar within the Anderson household, especially to Kari Anderson.

At first blush, the event space inside Fanatics‘ New York headquarters could have been mistaken for a typical business school class last Wednesday, as a lecturer at the front of the room connected Christopher Booker’s seven basic plots to social media marketing. Dozens of learners took notes. 

San Antonio Spurs rising star Stephon Castle is undoubtedly one of the main reasons why this team is suddenly one of the most exciting in the NBA.

For the Boston Bruins, it's sunshine and bear attacks. For the Tampa Bay Lightning, it's weather patterns and pirates.

Four-time Formula 1 world champion Max Verstappen has signed an exclusive, multiyear global partnership with Fanatics.

Fanatics has struck a deal to run retail and merchandising for the 2026 FIFA World Cup, the company announced Thursday.

When it comes to the battle of the prediction markets, which player are you betting on? 

Fanatics set a company record for single day sales on Black Friday, and combined Thanksgiving Day and Black Friday sales marked the company’s best 48 hours, with sales up more than 20% year-over-year on those days.

Fanatics is planning to double down on Fanatics Fest, its annual experiential event in New York, and has inked a long-term deal with its partner OBB Media to do so.

Fanatics Fest launched its most elaborate marketing campaign yet Thursday with a Brooklyn billboard featuring game-used jerseys valued at more than $1.5 million combined.

Growing up, WNBA star Paige Bueckers says she was “huge” on sports memorabilia. She collected items across a range of sports from her favorite players, including their posters, autographs, and jerseys.

The New Jersey Devils hosted three Make-A-Wish kids at the team’s practice on Friday, and also at the game against the Pittsburgh Penguins on Saturday.

The Weeknd has always been loud and proud about his Toronto roots.

The 2025–26 Topps Basketball launch turned Fifth Avenue into a scene of collector frenzy, as fans lined up for hours—and NYPD stepped in—to celebrate the brand’s first NBA-licensed release since 2009.

Megan Thee Stallion is partnering with Fanatics Sportsbook to help ring in the start of the NBA season.

Fanatics Fest will add an additional day, feature more event space and run alongside the World Cup final when it returns to New York’s Javits Center in 2026, Fanatics formally announced Friday.

To kick off the start of the 2025-26 NHL season, the league is bringing back some of its freshest looks.

Lululemon and Fanatics are expanding their partnership with the National Hockey League by expanding their fan apparel collection to all 32 teams for the upcoming 2025-26 season. 

Then-Topps employee David Leiner witnessed the company losing the NBA license firsthand more than 15 years ago.