Fanatics Sportsbook will make its Super Bowl advertising debut this year by turning Kendall Jenner’s Super Bowl pick into a real wager, inviting viewers to bet with her or against her after she reveals her prediction for the game.

Fanatics Sportsbook wants to break away from the usual gambling promotions that rely on former football players and quick-cash incentives to make its marketing point.

Megan Thee Stallion is partnering with Fanatics Sportsbook to help ring in the start of the NBA season.

Fanatics Sportsbook has expanded its industry-leading Fair Play™ protection to cover the entire first half of all 2025 professional football games, giving customers unprecedented security on player prop bets.

Fanatics Betting & Gaming has partnered with Boyd Gaming to bring legal sports betting to Missouri. As a result, gamblers in the state will now have access to physical sportsbooks along with online sports betting opportunities.

Fanatics is launching a new loyalty program, reflecting its continued growth and reach in the sports business industry.

Whether a sports fan knows Fanatics as the place they buy jerseys, the spot they find trading cards and memorabilia, the casino where they place bets, or the promoter of their favorite festival, the company increasingly wants them to tie all of those experiences together.

WWE and Fanatics announced Tuesday the launch of five WWE-themed online casino games that will be rolled out on Fanatics Casino by the end of July.

Taking over the Javits Center from June 20–22, Fanatics Fest 2025 resurrected the energy and exclusivity of Shawn “Jay-Z” Carter’s legendary 40/40 Club — this time as a fully reimagined lounge experience in partnership with Fanatics Sportsbook and Casino.

Sports betting and basketball enthusiasts have a new reason to get excited, thanks to Fanatics Sportsbook's latest offering.

Jay-Z is bringing his 40/40 Club back to Fanatics Fest NYC.

Fantatics Sportsbook has never witnessed anything like this.

The NBA playoffs can bring many surprises, and Steph Curry experienced the worst of them all during the Golden State Warriors' matchup versus the Minnesota Timberwolves on May 6.

Fanatics is diving further into the gambling business by creating its own online casino.

In a pair of Western Conference Game 3s on Thursday night, bettors benefited from Fanatics’ Fair Play.

Fanatics Sportsbook as partnered with basketball legend Jalen Rose on an “Embrace the Chaos” ad campaign for March Madness.

Fanatics bettors who put money down on Victor Wembanyama claiming his first Defensive Player of the Year award received an early payout Friday. 

On the morning that all 30 MLB clubs unveiled new spring training caps earlier this month, many fans in legal sports betting states who bought them through Fanatics received emails or pop-up alerts with the tagline “Your bonus bet is waiting,” with links to Fanatics’ sportsbook, where they could redeem bet credits worth $100 without making a deposit.

The Indianapolis Colts and Fanatics will begin integrating their loyalty programs this offseason, an inflection point in Fanatics founder Michael Rubin’s vision of creating an all-in-one fan experience app.

Fanatics Betting and Gaming is the online and retail sports betting subsidiary of Fanatics, Inc., a global digital sports platform. We spoke with Andrea Ellis about the expanding role of the CFO, building internal enthusiasm for AI, and using AI to free up focus for higher-impact work.