A prominent sportsbook is fighting back against the rise of threats and harassment directed at athletes, coaches and officials from disgruntled bettors.

Fanatics Sportsbook has launched its new global soccer campaign, capturing how Americans uniquely experience the tournament. Rather than focusing solely on the matches, the creative spot highlights modern online sports culture through interconnected vignettes of relatable betting archetypes.

Jay Z is bringing back his 40/40 Club for the third time.

Today, New York Racing Team announced a partnership with Fanatics Betting and Gaming to become the primary sponsor of the team’s No. 44 Chevrolet, driven by star driver J.J. Yeley.

Fanatics Sportsbook has introduced Squad Bets, a new wagering format ahead of the NBA Playoffs that reimagines the traditional parlay.

On Thursday, the media brand Complex announced a partnership with the sports merchandise company Fanatics to launch a content offering called Complex Bets, according to the two companies.

Fanatics Sportsbook, the fastest-growing sportsbook in America, has launched a new online episodic series titled Cookin’ Up Parlays

Move over, Flo from Progressive — Taraji P. Henson is the next big celebrity bringing a new recurring character to the screen, for an ad series for Fanatics.

In an exciting development for wrestling fans and online casino players, WWE and White Hat Studios have unveiled a brand new slot game, WrestleMania®: Road to Gold, exclusively at Fanatics Casino.

Livvy Dunne stars in a new Fanatics Sportsbook campaign, and she’s joined by nine other versions of herself.

Kendall Jenner and Devin Booker turned heads with their playful banter over her 2026 Super Bowl “Kardashian Curse” ad.

New England Patriots owner Robert Kraft isn’t worried about the Kardashian curse.

Kendall Jenner had the perfect phone-a-friend option when she was quizzed about who she thinks is going to win this year’s Super Bowl. 

Fanatics Sportsbook will make its Super Bowl advertising debut this year by turning Kendall Jenner’s Super Bowl pick into a real wager, inviting viewers to bet with her or against her after she reveals her prediction for the game.

Fanatics Sportsbook wants to break away from the usual gambling promotions that rely on former football players and quick-cash incentives to make its marketing point.

Megan Thee Stallion is partnering with Fanatics Sportsbook to help ring in the start of the NBA season.

Fanatics Sportsbook has expanded its industry-leading Fair Play™ protection to cover the entire first half of all 2025 professional football games, giving customers unprecedented security on player prop bets.

Fanatics Betting & Gaming has partnered with Boyd Gaming to bring legal sports betting to Missouri. As a result, gamblers in the state will now have access to physical sportsbooks along with online sports betting opportunities.

Fanatics is launching a new loyalty program, reflecting its continued growth and reach in the sports business industry.

Whether a sports fan knows Fanatics as the place they buy jerseys, the spot they find trading cards and memorabilia, the casino where they place bets, or the promoter of their favorite festival, the company increasingly wants them to tie all of those experiences together.