Topps' first foray into baseball cards in 1951 was largely considered a commercial and aesthetic failure.

Topps is celebrating the 75th anniversary of Topps Baseball this year. The first set to be launched in this historic year, Topps Baseball Series 1, is hitting shelves on Tuesday, Feb. 11.

David Beckham is one of the rare athletes whose playing resume, global celebrity, and post-career influence all line up in a way that makes a new collectibles partnership genuinely meaningful.

One collector who purchases a Topps trading card commemorating Cooper Flagg and Kon Knueppel's first NBA matchup will receive a 1-of-1 autographed card featuring scraps of their game-worn sneakers.

Los Angeles Lakers star forward LeBron James’ jersey will look slightly different than the rest of the players in the NBA for the rest of the 2025-26 season.

LeBron James continues to lean into branded content this season.

Today marks the beginning of a new year; for the second year in a row, Topps promoted #1of1Day.

Topps' popular debut patch program is expanding to the grid with cards for upcoming Formula 1 products, the company announced Friday.

The refrain sounded all too familiar within the Anderson household, especially to Kari Anderson.

San Antonio Spurs rising star Stephon Castle is undoubtedly one of the main reasons why this team is suddenly one of the most exciting in the NBA.

Four-time Formula 1 world champion Max Verstappen has signed an exclusive, multiyear global partnership with Fanatics.

The 2025–26 Topps Basketball launch turned Fifth Avenue into a scene of collector frenzy, as fans lined up for hours—and NYPD stepped in—to celebrate the brand’s first NBA-licensed release since 2009.

Then-Topps employee David Leiner witnessed the company losing the NBA license firsthand more than 15 years ago.

Ahead of his much-anticipated rookie season, Dallas Mavericks phenom Cooper Flagg is going to be the face of Topps' basketball cards.

Disney is getting into the MLB trading card business.

With Bowman Chrome set to release on September 23, Topps released one last chase to the product on Wednesday. Within the release, collectors can go after "Shoeless" Joe Jackson's 1st Bowman Retrofractor.

Topps will hold its first ever “Collector Appreciation Day” across the country on Sept. 20, where card collectors can unlock a variety of rewards at several MLB ballparks as well as retailers by simply showing a Topps card.

Queues for West End stores are nothing new. Cult fashion brands like Supreme have a permanent security team; the Chinese store Pop Mart sells “blind box” Labubu collectibles and has a consistent crowd snaking down Oxford Street towards John Lewis.

Fanatics is launching a new loyalty program, reflecting its continued growth and reach in the sports business industry.

Whether a sports fan knows Fanatics as the place they buy jerseys, the spot they find trading cards and memorabilia, the casino where they place bets, or the promoter of their favorite festival, the company increasingly wants them to tie all of those experiences together.