The 2025–26 Topps Basketball launch turned Fifth Avenue into a scene of collector frenzy, as fans lined up for hours—and NYPD stepped in—to celebrate the brand’s first NBA-licensed release since 2009.

Then-Topps employee David Leiner witnessed the company losing the NBA license firsthand more than 15 years ago.

Ahead of his much-anticipated rookie season, Dallas Mavericks phenom Cooper Flagg is going to be the face of Topps' basketball cards.

Disney is getting into the MLB trading card business.

With Bowman Chrome set to release on September 23, Topps released one last chase to the product on Wednesday. Within the release, collectors can go after "Shoeless" Joe Jackson's 1st Bowman Retrofractor.

Topps will hold its first ever “Collector Appreciation Day” across the country on Sept. 20, where card collectors can unlock a variety of rewards at several MLB ballparks as well as retailers by simply showing a Topps card.

Queues for West End stores are nothing new. Cult fashion brands like Supreme have a permanent security team; the Chinese store Pop Mart sells “blind box” Labubu collectibles and has a consistent crowd snaking down Oxford Street towards John Lewis.

Fanatics is launching a new loyalty program, reflecting its continued growth and reach in the sports business industry.

Whether a sports fan knows Fanatics as the place they buy jerseys, the spot they find trading cards and memorabilia, the casino where they place bets, or the promoter of their favorite festival, the company increasingly wants them to tie all of those experiences together.

Last year, Indiana Fever guard Caitlin Clark set records on the court. Now, thanks to her popularity, she is smashing them off the court too.

An autographed Caitlin Clark Logowoman rookie card sold for $660,000 (including buyer's premium) at auction Thursday night, nearly doubling the record paid for a women's card.

Premier League fans are about to get more as Topps return as a licensee.

Fanatics and Fanatics Collectibles announced Wednesday they’ve signed incoming BYU freshman AJ Dybantsa to a multi-year exclusive deal, dubbing the pact one of the company’s “most significant NIL deals ever.”

With major league baseball quickly approaching the halfway point of the regular season, that only means one thing: The MLB All-Star Game is right around the corner.

Washington Commanders managing partner Josh Harris has made yet another major financial investment in Jayden Daniels one year after the quarterback was selected with the No. 2 overall pick in the 2024 NFL draft.

Walk to the end of the “Museum of Greatness,” a one-of-a-kind exhibit at Fanatics Fest in the Javits Center and you’ll see the centerpiece of a collection full of centerpieces: seven of Tom Brady’s game-worn Super Bowl jerseys, including his Super Bowl LI jersey, which was stolen after the game and eventually recovered by the FBI.

Over $200 million worth of various inarguable examples of greatness in action will be housed in the newly announced Museum of Greatness.

Topps is expanding its popular event-worn autograph cards to the UFC.

Complex and Fanatics have partnered for a new series that explores the world of trading cards with some of the biggest names in pop culture.

Long before he was a 10-time MLB All-Star, a three-time World Series champion, and a first-ballot Baseball Hall of Famer, David Ortiz was just a kid from the Dominican Republic, dreaming of one day playing in the big leagues.