Fanatics
Commerce

Fanatics Commerce is a leading designer, manufacturer, and seller of licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods. It operates a vertically-integrated platform of digital and physical capabilities for leading sports leagues, teams, colleges, and associations globally – as well as its flagship site, www.fanatics.com

Fanatics Commerce has a broad range of online, sports venue, and vertical apparel partnerships worldwide, including comprehensive partnerships with leading leagues, teams, colleges, and sports organizations across the world—including the NFL, NBA, MLB, NHL, MLS, Formula 1, and Australian Football League (AFL); the Dallas Cowboys, Golden State Warriors, Paris Saint-Germain, Manchester United, Chelsea FC, and Tokyo Giants; the University of Notre Dame, University of Alabama, and University of Texas; the International Olympic Committee (IOC), England Rugby, and the Union of European Football Associations (UEFA).

 
 

1.5M+

Unique Product SKUs

 

1K+

Different Brands Across Our Sites


45M+

Items Manufactured By Fanatics Each Year


180+

Countries Sold To

 
 

Commerce Leadership Team

Fanatics is proud to have a world-class executive team setting the course for our passionate employees around the globe.

Innovation

Fanatics pioneered a new, innovative model called Vertical Commerce or v-Commerce, which is the next generation of e-commerce.

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Global E-commerce Platform

Fanatics’ cloud-based, rapid-response mobile and data platform was built in-house to satisfy fans shopping across hundreds of sites and mobile apps.

Global Vertical Brands

Fanatics has transformed the way quality fan gear and apparel is designed, manufactured and delivered.

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Global in-venue & Event

Fanatics Commerce’s in-venue and special event business is an integral part of our mission to offer fans a comprehensive shopping experience across all channels.

lids

Fanatics is the majority owner of Lids, the leader in physical sports retail.

Commerce Partners

Fanatics has relationships with 900+ properties which includes many of the sports world’s most prominent brands.

Fanatics College

Fanatics College brings fans closer to the schools they love, both on game day and beyond.

Exclusive Athletes &
Memorabilia

Fanatics’ exclusive collectibles and memorabilia division, Fanatics Authentic, offers the widest selection of officially licensed, one-of-a-kind products for sports fans.

fanatics china

Unlocking the licensed sports opportunities for fans and partners across China.

Fanatics COMMERCE News