MEDIA ROOM

Abercrombie & Fitch has a new deal in place with NFL e-commerce partner Fanatics which will allow for A&F’s NFL collection to be “sold on nflshop.com, in NFL stadium stores and on official team e-commerce sites as well as on fanatics.com and in Abercrombie stores and online.

LoveShackFancy and Fanatics are teaming up to court the college kids.

While none of the members of the 2026 draft class have taken the field for an actual game yet, they all received quite the welcome to the NFL moment thanks to Fanatics.

ESPN and Fanatics Studios are bringing fans behind the scenes of Fanatics Fest with the second edition of Fanatics Fest: All Access, premiering Aug. 4.

LeBron James’ 76ers merch was selling out almost as soon as the 22-time NBA All-Star decided to sign a two-year, $8 million contract with the team.

Fanatics struck a deal to buy a federally regulated derivatives exchange and clearinghouse from BGC Group Inc., as the sports-apparel company and broker-dealer seek to partner on prediction markets for retail and institutional investors.

The announcement that LeBron James is signing with the Philadelphia 76ers is being commemorated in a limited-edition trading card.

Lululemon has turned its sights to baseball.