NEWS
SPORT BUSINESS: Fanatics hires first GM in fast-growing ANZ market
Fanatics has hired Sarah Flynn as its first general manager for Australia and New Zealand (ANZ), now the global sports merchandising firm's fastest-growing region outside the United States.
FC BUSINESS: Bologna FC & Fanatics Announce Expanded Long‑Term Partnership
Bologna Football Club 1909 and Fanatics, the global sports platform and leader in licensed sports merchandise, have announced the long-term extension and significant expansion of their partnership, building on three years of growth and fan-focused innovation.
ESPN: Pirates and sunshine: Inside the 2026 NHL Stadium Series jersey's inspiration
For the Boston Bruins, it's sunshine and bear attacks. For the Tampa Bay Lightning, it's weather patterns and pirates.
THE ATHLETIC: Max Verstappen on new Fanatics deal, what he collects and ambitions to create a museum
Four-time Formula 1 world champion Max Verstappen has signed an exclusive, multiyear global partnership with Fanatics.
CNBC: Fanatics lands retail and merchandising deal for 2026 FIFA World Cup
Fanatics has struck a deal to run retail and merchandising for the 2026 FIFA World Cup, the company announced Thursday.
SPORTS BUSINESS JOURNAL: Fanatics posts record-setting Black Friday
Fanatics set a company record for single day sales on Black Friday, and combined Thanksgiving Day and Black Friday sales marked the company’s best 48 hours, with sales up more than 20% year-over-year on those days.
FAST COMPANY: Paige Bueckers is winning the partnerships game. Her new Fanatics deal shows how
Growing up, WNBA star Paige Bueckers says she was “huge” on sports memorabilia. She collected items across a range of sports from her favorite players, including their posters, autographs, and jerseys.
BILLBOARD: The Weeknd Dropped Merch in Collaboration With the Toronto Blue Jays
The Weeknd has always been loud and proud about his Toronto roots.
FOX BUSINESS: NHL expands lululemon partnership to include all 32 teams for upcoming 2025-26 season
To kick off the start of the 2025-26 NHL season, the league is bringing back some of its freshest looks.
WWD: Lululemon, Fanatics Expand NHL Fan Collection to All 32 Teams
Lululemon and Fanatics are expanding their partnership with the National Hockey League by expanding their fan apparel collection to all 32 teams for the upcoming 2025-26 season.
NEW YORK POST: Jaxson Dart’s jersey becomes best-seller after winning Giants debut
Jaxson Dart has Giants fans wrapped around his finger after an impressive NFL debut in Sunday’s 21-18 victory over the undefeated Chargers.
BLEACHER REPORT: Pirates' Paul Skenes, Fanatics Agree to Exclusive MLB Memorabilia Contract
Pittsburgh Pirates ace Paul Skenes is the latest superstar athlete to join the Fanatics family.
CLLCT: Turn back the clock: Fanatics Real Vintage delves into throwback market
At Fanatics Fest this summer, fans saw celebrities and athletes move quickly from station to station on the floor of the Javits Center in midtown Manhattan.
SPORTS BUSINESS JOURNAL: Fanatics sees biggest launch for ‘Rivalries’ gear
The NFL, Nike and Fanatics launched the first edition of the “Rivalries” uniforms on Wednesday, marking Fanatics’ biggest and highest selling product launch ever and its best overall day of merchandise sales so far this year.
CNBC: Fanatics is building a loyalty program for sports, rewarding fans with merchandise, tickets and experiences
Fanatics is launching a new loyalty program, reflecting its continued growth and reach in the sports business industry.
AD WEEK: New Fanatics Loyalty Program Introduces Fans to the Brand's Growing Team
Whether a sports fan knows Fanatics as the place they buy jerseys, the spot they find trading cards and memorabilia, the casino where they place bets, or the promoter of their favorite festival, the company increasingly wants them to tie all of those experiences together.
BLEACHER REPORT: Shedeur, Hunter, NFL Rookies Get Signed Jerseys from Brady, Legends in Fanatics Video
Every NFL great started as a rookie, and some of the league's most legendary players offered their support and advice on what it takes to succeed to members of this year's draft class.
YAHOO! SPORTS: Kevin Durant’s new Rockets jersey leads recent NBA sales at Fanatics
It isn’t just people in Houston that are excited about perennial All-Star forward Kevin Durant joining the Rockets for the 2025-26 season.
THE ATHLETIC: Top NBA prospect AJ Dybantsa signs exclusive deal with Fanatics
Fanatics and Fanatics Collectibles announced Wednesday they’ve signed incoming BYU freshman AJ Dybantsa to a multi-year exclusive deal, dubbing the pact one of the company’s “most significant NIL deals ever.”
BLOOMBERG: Fanatics Expands Merchandise Deal With Premier League’s Chelsea
Fanatics Inc. has extended and expanded its merchandising deal with Premier League’s Chelsea FC as the company looks to entrench itself in European football.
