Fanatics
Events

Fanatics Events is building the largest network of sports and collector fan events around the world, offering fans the opportunity to come together in-person to celebrate all aspects of fandom—collectibles, memorabilia, fashion, music, and entertainment—and participate in unique fan experiences. Fanatics Events is uniquely positioned to innovate the live and special events space by offering integrated, personalized, and immersive fan experiences—uniting fans for a common purpose, creating connections, offering a sense of identity and community across generations, and maximizing the presence and reach for Fanatics partners.

fanatics events Leadership

Fanatics is proud to have a world-class executive team setting the course for our passionate employees around the globe.

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Fanatics Fest is the World's #1 Sports Fan Festival, bringing together hundreds of athletes and celebrities, top leagues, leading sports brands, and a vibrant community of trading-card dealers to unite the best of the sports world under one roof. Held annually in NYC, the 2025 event welcomed more than 125,000 fans over three incredible days. 

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Fanatics events News

News
THE HOLLYWOOD REPORTER: Fanatics, OBB Media Ink 10-Year Deal for Fanatics Fest

Fanatics is planning to double down on Fanatics Fest, its annual experiential event in New York, and has inked a long-term deal with its partner OBB Media to do so.

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CLLCT: Four legendary jerseys worth $1.5 million! Fanatics Fest billboard is a show-stopper

Fanatics Fest launched its most elaborate marketing campaign yet Thursday with a Brooklyn billboard featuring game-used jerseys valued at more than $1.5 million combined.

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CLLCT: Fanatics Fest preps for 'unique opportunity' with 2026 World Cup final

Fanatics Fest will add an additional day, feature more event space and run alongside the World Cup final when it returns to New York’s Javits Center in 2026, Fanatics formally announced Friday.

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FOX BUSINESS: Tom Brady's $250K card deal among viral moments to air in Fanatics Fest behind-the-scenes special

Fanatics Fest was bigger and better this year at the Javits Center in New York City, and those superfans who weren’t able to attend to see their favorite athletes and celebrities will still be able to get the full experience. 

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USA TODAY: Fan dressed as Saquon Barkley's backwards hurdle wins Fanatics Fest contest

No play during the 2024 NFL season was more iconic than Philadelphia Eagles running back Saquon Barkley's backwards hurdle in a game against the Jacksonville Jaguars. 

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SPORTS BUSINESS JOURNAL: Fanatics Fest sets attendance record

Fanatics Fest 2025 saw more than 125,000 in attendance across the three days, up from 70,000 in 2024, including a complete sellout on Saturday.

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PEOPLE: Meet the Fan Who Outlasted Sports Legends and Got $250K from Tom Brady

A 39-year-old P.E. teacher from Pennsylvania outlasted professional athletes and finished third at the Fanatics Games.

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VIBE: JAY-Z Brought The Party To Fanatics Fest NYC With Star-Studded 40/40 Club Pop-Up

Taking over the Javits Center from June 20–22, Fanatics Fest 2025 resurrected the energy and exclusivity of Shawn “Jay-Z” Carter’s legendary 40/40 Club — this time as a fully reimagined lounge experience in partnership with Fanatics Sportsbook and Casino.

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THE ATHLETIC: Fanatics Fest 2025: The coolest things we saw (and didn’t see)

Fanatics Fest might be the best value for money in sports today.

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BLEACHER REPORT: Josh Harris Buys $500K Jayden Daniels Card In Front of QB at Fanatics Fest

Washington Commanders managing partner Josh Harris has made yet another major financial investment in Jayden Daniels one year after the quarterback was selected with the No. 2 overall pick in the 2024 NFL draft.

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