Topps' first foray into baseball cards in 1951 was largely considered a commercial and aesthetic failure.

Topps is celebrating the 75th anniversary of Topps Baseball this year. The first set to be launched in this historic year, Topps Baseball Series 1, is hitting shelves on Tuesday, Feb. 11.

David Beckham is one of the rare athletes whose playing resume, global celebrity, and post-career influence all line up in a way that makes a new collectibles partnership genuinely meaningful.

One collector who purchases a Topps trading card commemorating Cooper Flagg and Kon Knueppel's first NBA matchup will receive a 1-of-1 autographed card featuring scraps of their game-worn sneakers.

Kendall Jenner and Devin Booker turned heads with their playful banter over her 2026 Super Bowl “Kardashian Curse” ad.

New England Patriots owner Robert Kraft isn’t worried about the Kardashian curse.

Kendall Jenner had the perfect phone-a-friend option when she was quizzed about who she thinks is going to win this year’s Super Bowl. 

As Fanatics continues to navigate the intersection where sports meet culture, a new initiative by the digital sports giant brings a fine twist to Super Bowl LX.

Fanatics Sportsbook will make its Super Bowl advertising debut this year by turning Kendall Jenner’s Super Bowl pick into a real wager, inviting viewers to bet with her or against her after she reveals her prediction for the game.

Fanatics Sportsbook wants to break away from the usual gambling promotions that rely on former football players and quick-cash incentives to make its marketing point.

Do you remember when Tom Brady threw the Lombardi Trophy to Rob Gronkowski at Fanatics Fest last June, only for it to drop and break?

Tom Brady stood on the basketball court at Intuit Dome as Aaron Donald, Travis Scott, James Harden and Hailey Bieber mingled nearby Tuesday night, part of a couple-hundred-person crowd brought together for the launch of Fanatics Studios.

Fanatics is formally diving into the content production business by partnering with L.A.-based OBB Media to launch Fanatics Studios.

Fanatics, the Michael Rubin-led sports juggernaut, is getting into the entertainment business in a major way.

Los Angeles Lakers star forward LeBron James’ jersey will look slightly different than the rest of the players in the NBA for the rest of the 2025-26 season.

LeBron James continues to lean into branded content this season.

After a record-shattering debut, the “Comic-Con of Sports” is officially heading back to the Big Apple. Fanatics Fest 2026 is slated to take over New York City this July, transforming the Javits Center into a sprawling epicenter of sports, culture, and high-end collecting.

Today marks the beginning of a new year; for the second year in a row, Topps promoted #1of1Day.

Fanatics has hired Sarah Flynn as its first general manager for Australia and New Zealand (ANZ), now the global sports merchandising firm's fastest-growing region outside the United States.

Topps' popular debut patch program is expanding to the grid with cards for upcoming Formula 1 products, the company announced Friday.