businesses
When Fanatics was established in 2011, the company was singularly focused on one core business – Fanatics Commerce, our retail and consumer products business. Over the past several years, as we work toward achieving our mission of becoming the leading global sports platform and deliver increased value to our fans and partners, we have continued to expand our offerings. In 2021, we established Fanatics Collectibles and Fanatics Betting and Gaming. In 2023, we stood up Fanatics Events and in 2025 Fanatics Markets and Fanatics Advertising. Fanatics Studios launched in 2026 as the newest avenue to continue relentlessly enhancing the fan experience. See below for more information on each.
FANATICS COMMERCE
FANATICS COMMERCE
A leading designer, manufacturer, and retailer of licensed consumer products, including fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods. Operates a vertically-integrated platform of digital and physical capabilities for leading sports leagues, teams, colleges, and associations globally.
FANATICS COLLECTIBLES
FANATICS COLLECTIBLES
A leading licensor, producer, designer, and seller of physical and digital trading cards, sports memorabilia, and other digital assets for entertainment and sports properties globally, as well as a manufacturer of physical and digital trading cards.
FANATICS BETTING & GAMING
FANATICS BETTING & GAMING
A leading developer of real money gaming, prediction market and e-commerce platforms for sports fans.
FANATICS EVENTS
FANATICS EVENTS
Fanatics Events is building the largest and most exciting network of sports and collector fan events around the world.
FANATICS STUDIOS
FANATICS STUDIOS
Fanatics Studios is a transformative joint venture by Fanatics and OBB Media, the award-winning next-gen entertainment studio, creating the premier global studio for sports entertainment.
FANATICS MARKETS
FANATICS MARKETS
Launched in 2025, Fanatics Markets gives fans a simple, rewarding way to trade on the moments shaping sports, from game winners to player milestones to tournament champions. Fanatics Markets is available on iOS, Android and web in 22 states including California, Texas and Florida and four (4) US territories.
Since its debut, Fanatics Markets has ushered in a new era of loyalty and rewards with the introduction of FanCash and Fanatics ONE - giving customers an experience where trades can earn rewards. Fanatics Markets also introduced Combos and consumer protections that equip customers with Risk Management tools to help manage exposure, trade responsibly and make informed trading decisions.
Event contracts are offered by Morton St. Trading Investments, LLC, d/b/a Fanatics Markets, a CFTC-registered Futures Commission Merchant and NFA member.Trading involves significant risk and is not suitable for all investors. Not available in all states. 21+. See important disclosures, full terms, and availability.
FANATICS ADVERTISING
FANATICS ADVERTISING
Fanatics Advertising is a next-generation sports media platform connecting brands with 100M+ fans across sports content, commerce, and culture. We offer brands onsite and offsite media solutions that help them authentically engage with these fans and drive measurable growth.