businesses
When Fanatics was established in 2011, the company was singularly focused on one core business – Fanatics Commerce, our retail and consumer products business. Over the past several years, as we work toward achieving our mission of becoming the leading global sports platform and deliver increased value to our fans and partners, we have continued to expand our offerings. In 2021, we established Fanatics Collectibles and Fanatics Betting and Gaming, and in 2023, we stood up Fanatics Events. Fanatics Studios launched in 2026 as the newest avenue to continue relentlessly enhancing the fan experience. See below for more information on each.
FANATICS COMMERCE
FANATICS COMMERCE
A leading designer, manufacturer, and retailer of licensed consumer products, including fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods. Operates a vertically-integrated platform of digital and physical capabilities for leading sports leagues, teams, colleges, and associations globally.
FANATICS COLLECTIBLES
FANATICS COLLECTIBLES
A leading licensor, producer, designer, and seller of physical and digital trading cards, sports memorabilia, and other digital assets for entertainment and sports properties globally, as well as a manufacturer of physical and digital trading cards.
FANATICS BETTING & GAMING
FANATICS BETTING & GAMING
An online and retail sports betting and online casino real-money wagering platform.
FANATICS EVENTS
FANATICS EVENTS
Fanatics Events is building the largest and most exciting network of sports and collector fan events around the world.
FANATICS STUDIOS
FANATICS STUDIOS
Fanatics Studios is a transformative joint venture by Fanatics and OBB Media, the award-winning next-gen entertainment studio, creating the premier global studio for sports entertainment.