Fanatics ignites and amplifies the passion of global fans across their entire digital sports journey, and maximizes the presence and reach for hundreds of partners worldwide.
We are building a global digital sports platform. Our vision is to serve sports fans around the world across their digital sports journey. Few passions are as strong as those that sports evoke. Sports provides connections, creates a sense of community, spans generations, inspires hope to achieve the impossible, serves as a platform for social change, and teaches the value of teamwork. We ignite these passions for global sports fans by offering an integrated, personalized, and immersive fan experience across our businesses, which today includes Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming.
OUR PARTNERS
Fanatics has relationships with 900+ properties and includes many of the sports world’s most prominent brands.
CEO Michael Rubin
Noted internet entrepreneur, philanthropist, and social justice advocate.
Leadership
Assembling the most innovative thinkers across sports and business.
BOARD OF DIRECTORS
Scripting the playbook for Fanatics’ growth and evolution.
Global Footprint
With more than 80 offices & facilities across the globe, Fanatics is best positioned to service fans & partners anytime, anywhere.
Our History
What began as a single e-commerce deal in 2002 has grown into a mobile-first, tech and data-fueled consumer brand reaching fans across the entire sports ecosystem.