Tom Brady plans to play alongside current and former NFL stars in a three-team flag football tournament in Saudi Arabia next year, the seven-time Super Bowl-winning quarterback and Fox Sports analyst said Monday.

The GOAT is back.

The NFL, Nike and Fanatics launched the first edition of the “Rivalries” uniforms on Wednesday, marking Fanatics’ biggest and highest selling product launch ever and its best overall day of merchandise sales so far this year.

Topps will hold its first ever “Collector Appreciation Day” across the country on Sept. 20, where card collectors can unlock a variety of rewards at several MLB ballparks as well as retailers by simply showing a Topps card.

Fanatics Sportsbook has expanded its industry-leading Fair Play™ protection to cover the entire first half of all 2025 professional football games, giving customers unprecedented security on player prop bets.

Queues for West End stores are nothing new. Cult fashion brands like Supreme have a permanent security team; the Chinese store Pop Mart sells “blind box” Labubu collectibles and has a consistent crowd snaking down Oxford Street towards John Lewis.

Fanatics Betting & Gaming has partnered with Boyd Gaming to bring legal sports betting to Missouri. As a result, gamblers in the state will now have access to physical sportsbooks along with online sports betting opportunities.

Fanatics is launching a new loyalty program, reflecting its continued growth and reach in the sports business industry.

Whether a sports fan knows Fanatics as the place they buy jerseys, the spot they find trading cards and memorabilia, the casino where they place bets, or the promoter of their favorite festival, the company increasingly wants them to tie all of those experiences together.

Every NFL great started as a rookie, and some of the league's most legendary players offered their support and advice on what it takes to succeed to members of this year's draft class.

Last year, Indiana Fever guard Caitlin Clark set records on the court. Now, thanks to her popularity, she is smashing them off the court too.

An autographed Caitlin Clark Logowoman rookie card sold for $660,000 (including buyer's premium) at auction Thursday night, nearly doubling the record paid for a women's card.

Premier League fans are about to get more as Topps return as a licensee.

It isn’t just people in Houston that are excited about perennial All-Star forward Kevin Durant joining the Rockets for the 2025-26 season.

WWE and Fanatics announced Tuesday the launch of five WWE-themed online casino games that will be rolled out on Fanatics Casino by the end of July.

Logan Paul, the social media star turned WWE wrestler, is bringing his popular interview series “Impaulsive” to the WWE and Fanatics podcast network.

Fanatics and Fanatics Collectibles announced Wednesday they’ve signed incoming BYU freshman AJ Dybantsa to a multi-year exclusive deal, dubbing the pact one of the company’s “most significant NIL deals ever.”

Fanatics Inc. has extended and expanded its merchandising deal with Premier League’s Chelsea FC as the company looks to entrench itself in European football.

As BLACKPINK kicked off their long-awaited Deadline World Tour, the global K-pop superstars are not only taking over stadiums worldwide but also the sportswear scene.

With major league baseball quickly approaching the halfway point of the regular season, that only means one thing: The MLB All-Star Game is right around the corner.