NEWS

THE ATHLETIC: Unique Shohei Ohtani and Aaron Judge card that could challenge records heading to auction

One of the most unique and valuable sports cards ever created will be sold soon, as the 2025 Topps MVP Gold Logoman one-of-a-kind autographed card of Shohei Ohtani and Aaron Judge hits the auction block Thursday through Fanatics Collect.

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AD WEEK: New Fanatics Loyalty Program Introduces Fans to the Brand's Growing Team 

Whether a sports fan knows Fanatics as the place they buy jerseys, the spot they find trading cards and memorabilia, the casino where they place bets, or the promoter of their favorite festival, the company increasingly wants them to tie all of those experiences together.

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FORBES: Fanatics Launches Fanatics Live: A Livestream Commerce App Redefining The Trading Card Ecosystem

Fanatics is executing another play to build its trading card ecosystem with today’s launch of its new livestream commerce business, Fanatics Live. The new app promises collectors a live shopping experience through creator-run breaks, where consumers can watch and interact with live product openings and buy cards in real time.

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FAST COMPANY: Fanatics Wants to Mix Content and Commerce with a New Live-Shopping App

Global sports retail and e-commerce giant Fanatics has officially launched Fanatics Live, a new live-shopping platform that is basically a 21st-century Home Shopping Network for sports collectibles and merchandise.

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