The Fanatics Flag Football Classic drew hundreds of millions of eyeballs, event organizers said Wednesday.

The inaugural Fanatics Flag Football Classic took over the weekend as a high-energy collision of sports, culture, and entertainment, drawing some of the biggest names across industries into one spotlight.

The moment flag football was approved for the 2028 Olympics in Los Angeles, a who’s who of the NFL’s biggest stars all had the same reaction: We want in. Even Tom Brady, who will be 50 by then, is interested in dusting off his cleats. 

A star-studded lineup and an expanded format, which will include Team USA’s flag football team, will highlight the revamped Fanatics Flag Football Classic event in Los Angeles at BMO Stadium on March 21, Fanatics announced Monday.

Fanatics Sportsbook will make its Super Bowl advertising debut this year by turning Kendall Jenner’s Super Bowl pick into a real wager, inviting viewers to bet with her or against her after she reveals her prediction for the game.

Fanatics Sportsbook wants to break away from the usual gambling promotions that rely on former football players and quick-cash incentives to make its marketing point.

Do you remember when Tom Brady threw the Lombardi Trophy to Rob Gronkowski at Fanatics Fest last June, only for it to drop and break?

Tom Brady stood on the basketball court at Intuit Dome as Aaron Donald, Travis Scott, James Harden and Hailey Bieber mingled nearby Tuesday night, part of a couple-hundred-person crowd brought together for the launch of Fanatics Studios.

Fanatics is formally diving into the content production business by partnering with L.A.-based OBB Media to launch Fanatics Studios.

Fanatics, the Michael Rubin-led sports juggernaut, is getting into the entertainment business in a major way.