Fanatics Sportsbook will make its Super Bowl advertising debut this year by turning Kendall Jenner’s Super Bowl pick into a real wager, inviting viewers to bet with her or against her after she reveals her prediction for the game.

Fanatics Sportsbook wants to break away from the usual gambling promotions that rely on former football players and quick-cash incentives to make its marketing point.

Do you remember when Tom Brady threw the Lombardi Trophy to Rob Gronkowski at Fanatics Fest last June, only for it to drop and break?

Tom Brady stood on the basketball court at Intuit Dome as Aaron Donald, Travis Scott, James Harden and Hailey Bieber mingled nearby Tuesday night, part of a couple-hundred-person crowd brought together for the launch of Fanatics Studios.

Fanatics is formally diving into the content production business by partnering with L.A.-based OBB Media to launch Fanatics Studios.

Fanatics, the Michael Rubin-led sports juggernaut, is getting into the entertainment business in a major way.