AD AGE: Fanatics Sportsbook bets on Kendall Jenner in its Super Bowl debut—inside the approach

Company: AllCompany: Fanatics Betting & GamingFanatics Studios
Written By Seth Schlechter

Fanatics Sportsbook will make its Super Bowl advertising debut this year by turning Kendall Jenner’s Super Bowl pick into a real wager, inviting viewers to bet with her or against her after she reveals her prediction for the game.

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Seth Schlechter
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VARIETY: Fanatics Sportsbook Bets on Kendall Jenner for Super Bowl Commercial