Fanatics Sportsbook will make its Super Bowl advertising debut this year by turning Kendall Jenner’s Super Bowl pick into a real wager, inviting viewers to bet with her or against her after she reveals her prediction for the game.
AD AGE: Fanatics Sportsbook bets on Kendall Jenner in its Super Bowl debut—inside the approach
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FOX BUSINESS: Artists transform Super Bowl LX uniforms into hand-painted masterpieces for Fanatics Fine Art launch
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