HYPEBEAST: Fanatics Fest 2026 To Return With Tom Brady, JAY-Z, Travis Scott and More

After a record-shattering debut, the “Comic-Con of Sports” is officially heading back to the Big Apple. Fanatics Fest 2026 is slated to take over New York City this July, transforming the Javits Center into a sprawling epicenter of sports, culture, and high-end collecting. Bringing together the biggest names in athletics and entertainment, the three-day immersive event promises an even larger scale than its predecessor.

The star power confirmed for the 2026 roster is unparalleled. Leading the lineup is NFL legend Tom Brady, who returns to headline a series of exclusive panel discussions and high-stakes autograph sessions. Joining him is cultural icon and Fanatics partner JAY-Z, alongside global superstar Travis Scott, who is expected to showcase new collaborations within the intersection of streetwear and sports. Fans can also expect appearances from NBA royalty and current MLB icons like Kevin Durant and Aaron Judge, creating a rare environment where the world’s most elite athletes interact directly with their supporters. Also making a major splash is Kevin Hart, following his recently announced strategic partnership and shareholding deal with Authentic Brands Group.