ASSOCIATED PRESS: Fanatics debuts Fanatics Studios with Olympics, Tom Brady and ESPN at Intuit Dome

Tom Brady stood on the basketball court at Intuit Dome as Aaron Donald, Travis Scott, James Harden and Hailey Bieber mingled nearby Tuesday night, part of a couple-hundred-person crowd brought together for the launch of Fanatics Studios.

The sports merchandising giant best known for jerseys and collectibles is moving deeper into entertainment, betting it can bring fans closer to the action through films, documentaries, live events and digital series.

“There can be a lot of great content coming out of this,” said Brady, a seven-time Super Bowl champion, whose multipart documentary is one of the initial projects created through the studio. Other projects will include the official Olympic film for the LA28 Games and joining ESPN as a producer of the 2026 ESPY Awards…