We didn't get any big LeBron James news at Fanatics Fest after he announced early on he had no announcements for his Barber Shop Live Show with Maverick Carter, but we did get some news out of another NBA superstar as Cooper Flagg signed his biggest card to date.

Shohei Ohtani's 2018 Bowman Chrome Superfractor (batting variation) has sold via Fanatics Collect's private sales network for $3,365,000.

Fanatics core business of licensed sports products is also getting a workout this week, managing the 16,000 square feet of retail within the Cap One-entitled All-Star Village fan fest, which is part of MLB All-Star Game festivities in Philadelphia.

Prior to his appearance in MLB’s All-Star Weekend 3-on-3 baseball event, Jimmy Rollins was giving back to the community.

Reward programs in gaming are by no means a foreign or atypical concept to operators, but instead one which has been rinsed, washed and repeated in many different ways up to this point.

A prominent sportsbook is fighting back against the rise of threats and harassment directed at athletes, coaches and officials from disgruntled bettors.

Fanatics Fest has become an absolute bucket list item for those in the hobby, and this year's edition is right around the corner. 

The tennis G.O.A.T. is back in competition mode.

To celebrate the launch of the 2026 Topps Chrome Disney release, we're exclusively sharing the new hero spot, “Unpack the Magic.”

The Shop—originally hosted by LeBron James and Maverick Carter—is making its return this month, and fans can expect to see two fresh faces leading the series into its new chapter.

The New York Knicks’ first NBA championship in more than half a century has spurred fans to go on a record-breaking shopping frenzy, according to sports merchandise giant Fanatics.

Fanatics Sportsbook has launched its new global soccer campaign, capturing how Americans uniquely experience the tournament. Rather than focusing solely on the matches, the creative spot highlights modern online sports culture through interconnected vignettes of relatable betting archetypes.

The Saudi Arabian Football Federation (SAFF) has become the latest soccer body to partner up with Fanatics-owned collectables brand Topps.

Jay Z is bringing back his 40/40 Club for the third time.

The National Football League (NFL) and Fanatics, the licensed sports merchandise platform, have reimagined the classic NFL Nike jersey in the colours of England, France and Australia to celebrate the FIFA World Cup.

Spike Lee had the legendary West 4th Street courts lookin' like a Knicks block party on Monday ... just hours before tip-off of the most anticipated basketball game in NYC in decades!

Jalen Brunson and Josh Hart are bringing their Roommates Show podcast to Fanatics Fest NYC next month for a special live conversation.

Just weeks after a young Knicks fan named Carmelo went viral for being surprised with playoff tickets to Madison Square Garden for his 12th birthday, it suddenly looked like the dream was over before it ever had the chance to happen.

Today, New York Racing Team announced a partnership with Fanatics Betting and Gaming to become the primary sponsor of the team’s No. 44 Chevrolet, driven by star driver J.J. Yeley.

Merchandise sales in the 12 hours after Ligue 1 club Paris Saint-Germain’s UEFA Champions League victory were the highest in Fanatics history for an individual team win outside of the U.S. Sales on the official online PSG store on Saturday beat the previous international daily record by 60%, set last year following PSG’s first Champions League win.