Sportswear brand Mitchell & Ness will open its new flagship location on Saturday as the city enters a major sports summer.

Fanatics Markets has landed U.S. rights to offer the official prediction markets of the World Cup, combining with global FIFA rights-holder ADI PredictStreet on a co-branded digital hub that will include tournament news, stats and other in-app content.

Victor Wembanyama's 1-of-1 numbered 2023-24 Panini Prizm Black parallel has sold for $5.11 million in a private sale via Fanatics Collect, Fanatics confirmed to ESPN.

Robbin Stowers arrived at a sports card shop in Mesa, Ariz., early last month to ensure she got her three grandsons the box of 2025 Topps Chrome Football cards they wanted while they were at school.

A trio of trading cards featuring LeBron James, Josh Allen and Wayne Gretzky sold for more than a combined $3 million at a Fanatics Collect auction on Friday.

Jeremiyah Love took the newest NFL Draft on-stage tradition as seriously as he could, given the gravity and emotion of the moment on Thursday night.

As the 2026 NFL Draft is set to kick off, Fanatics and the NFL announced an exclusive, multi-year partnership where the global sports platform will be the league’s official on-site retail partner at marquee events like the one set for Thursday night in Pittsburgh. 

On a day that featured an up-close look at World Series trophies, an intimate tour of Dodger Stadium, a bevy of autographs and all kinds of free swag, somehow, it was a small pack of sunflower seeds that might have made the biggest impression on 14-year-old KK.

Fanatics Sportsbook has introduced Squad Bets, a new wagering format ahead of the NBA Playoffs that reimagines the traditional parlay.

As Fanatics pushes further into media, entertainment and experiences, the sports-focused company led by Michael Rubin is beginning to ink major sponsorship deals.

Fanatics Fest, the world’s largest sporting festival hosted at the Javits Center, announced that it will partner with FIFA for their annual event from July 16-19, ahead of the 2026 World Cup Final to be played at MetLife Stadium on July 19.

Kentucky and Fanatics are set to announce a lengthy renewal of their relationship around e-commerce, wholesale and trading cards, Sports Business Journal has learned.

On Thursday, the media brand Complex announced a partnership with the sports merchandise company Fanatics to launch a content offering called Complex Bets, according to the two companies.

The NFL is coming back to Topps as both the league and the iconic company look to capitalize on the trading card boom.

The Fanatics Flag Football Classic drew hundreds of millions of eyeballs, event organizers said Wednesday.

The inaugural Fanatics Flag Football Classic took over the weekend as a high-energy collision of sports, culture, and entertainment, drawing some of the biggest names across industries into one spotlight.

The moment flag football was approved for the 2028 Olympics in Los Angeles, a who’s who of the NFL’s biggest stars all had the same reaction: We want in. Even Tom Brady, who will be 50 by then, is interested in dusting off his cleats. 

Fanatics Sportsbook, the fastest-growing sportsbook in America, has launched a new online episodic series titled Cookin’ Up Parlays

Move over, Flo from Progressive — Taraji P. Henson is the next big celebrity bringing a new recurring character to the screen, for an ad series for Fanatics.

Seven-time Super Bowl champion Tom Brady had more comments for WWE wrestler and social media star Logan Paul as their back-and-forth war of words continued on Tuesday on the live-breaking platform Fanatics Collect.