NEWS

AD WEEK: New Fanatics Loyalty Program Introduces Fans to the Brand's Growing Team 

Whether a sports fan knows Fanatics as the place they buy jerseys, the spot they find trading cards and memorabilia, the casino where they place bets, or the promoter of their favorite festival, the company increasingly wants them to tie all of those experiences together.

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THE ATHLETIC: Why Fanatics Fest’s ‘Museum of Greatness’ almost didn’t include Tom Brady’s Super Bowl jerseys

Walk to the end of the “Museum of Greatness,” a one-of-a-kind exhibit at Fanatics Fest in the Javits Center and you’ll see the centerpiece of a collection full of centerpieces: seven of Tom Brady’s game-worn Super Bowl jerseys, including his Super Bowl LI jersey, which was stolen after the game and eventually recovered by the FBI.

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