When baseball card collectors rip into packs of 2025 Bowman Baseball next week, your eyes won’t be playing tricks on you.

Fanatics Inc. is accelerating its push toward international expansion, aiming to grow its collectibles division, hire hundreds of new staff and eventually launch its sports betting business overseas.

Four hours before Lewis Hamilton and Fanatics CEO Michael Rubin were due to cut the ribbon for Friday’s grand opening of the Fanatics Collectibles London flagship store on Regent Street, over 100 people from the U.K. and Europe were already queuing.

The next step in the WWE and Topps licensing agreement was announced on Tuesday, with the sports entertainment and trading card brands partnering on two separate match-used patch programs.

Announced via social media today, Topps has signed Francisco Lindor to an exclusive card and memorabilia deal.

Pittsburgh Pirates pitcher Paul Skenes' 2024 Topps Chrome Update MLB debut patch autograph card sold for a stunning $1.11 million, including buyer's premium, on Thursday.

The Shohei Ohtani (and more) effect was strong for Fanatics during MLB’s two-game, season-opening Tokyo Series between the Los Angeles Dodgers and Chicago Cubs.

Shohei Ohtani and Takashi Murakami teamed up to autograph some highly coveted baseball cards ahead of the MLB Tokyo Series ... and it goes without saying, these pieces of cardboard are going to be insanely valuable.

Major League Baseball, Topps, Fanatics and Nike are collaborating on a new way of celebrating individual award winners through the MLB logo patches on their jerseys.

USC all-everything guard JuJu Watkins — a leading contender for National Player of the Year — continues to dominate on the hardwood and in NIL for the Women of Troy, setting a new standard for athlete marketing.

Steps away from Shibuya Crossing, known as the busiest crosswalk in the world, the Topps logo is branded across the entrance to a building, bracketed by images of baseball cards featuring some of the most notable Chicago Cubs and Los Angeles Dodgers players.

Fanatics Collectibles is officially entering the card repack market with the launch of its new “Instant Rips” product Tuesday.

Paul Skenes has been in the major leagues for less than a year.

Cam Booser’s bumpy road to the major leagues included arm and back injuries, along with a stint as a carpenter in his native Seattle.

Ahead of MLB’s 2025 Tokyo Series between the Los Angeles Dodgers and Chicago Cubs on March 18-19, Topps and parent company Fanatics have announced a merchandise collection and trading card sets created in collaboration with one of Japan’s most famous artists, Takashi Murakami. 

2025 Topps Rip Night is rolling along, and we want to keep you up to date on all The Hobby action!

Sure, it might not be as valuable as the T206 Honus Wagner or a 1956 Mickey Mantle, but Topps' '25 signed Larry David card, which just sold for over 10 racks at auction, is MUCH COOLER!

Bears quarterback Caleb Williams teamed with Bears Super Bowl-winning quarterback Jim McMahon on an ad for Topps Chrome trading cards.

Topps has been in the baseball card business since 1951, with its first release in 1952.

Topps never fails at design ingenuity, and their latest iteration comes in the yet-to-be-released 2024 Topps Diamond Icons. Images released on the official Topps X (formerly Twitter) account show two new parallels, liquid silver, and the 1/1 liquid gold.