The National Football League (NFL) and Fanatics, the licensed sports merchandise platform, have reimagined the classic NFL Nike jersey in the colours of England, France and Australia to celebrate the FIFA World Cup.

Spike Lee had the legendary West 4th Street courts lookin' like a Knicks block party on Monday ... just hours before tip-off of the most anticipated basketball game in NYC in decades!

Jalen Brunson and Josh Hart are bringing their Roommates Show podcast to Fanatics Fest NYC next month for a special live conversation.

Just weeks after a young Knicks fan named Carmelo went viral for being surprised with playoff tickets to Madison Square Garden for his 12th birthday, it suddenly looked like the dream was over before it ever had the chance to happen.

Today, New York Racing Team announced a partnership with Fanatics Betting and Gaming to become the primary sponsor of the team’s No. 44 Chevrolet, driven by star driver J.J. Yeley.

Merchandise sales in the 12 hours after Ligue 1 club Paris Saint-Germain’s UEFA Champions League victory were the highest in Fanatics history for an individual team win outside of the U.S. Sales on the official online PSG store on Saturday beat the previous international daily record by 60%, set last year following PSG’s first Champions League win.

Sportswear brand Mitchell & Ness will open its new flagship location on Saturday as the city enters a major sports summer.

Fanatics Markets has landed U.S. rights to offer the official prediction markets of the World Cup, combining with global FIFA rights-holder ADI PredictStreet on a co-branded digital hub that will include tournament news, stats and other in-app content.

Victor Wembanyama's 1-of-1 numbered 2023-24 Panini Prizm Black parallel has sold for $5.11 million in a private sale via Fanatics Collect, Fanatics confirmed to ESPN.

Robbin Stowers arrived at a sports card shop in Mesa, Ariz., early last month to ensure she got her three grandsons the box of 2025 Topps Chrome Football cards they wanted while they were at school.

A trio of trading cards featuring LeBron James, Josh Allen and Wayne Gretzky sold for more than a combined $3 million at a Fanatics Collect auction on Friday.

Jeremiyah Love took the newest NFL Draft on-stage tradition as seriously as he could, given the gravity and emotion of the moment on Thursday night.

As the 2026 NFL Draft is set to kick off, Fanatics and the NFL announced an exclusive, multi-year partnership where the global sports platform will be the league’s official on-site retail partner at marquee events like the one set for Thursday night in Pittsburgh. 

On a day that featured an up-close look at World Series trophies, an intimate tour of Dodger Stadium, a bevy of autographs and all kinds of free swag, somehow, it was a small pack of sunflower seeds that might have made the biggest impression on 14-year-old KK.

Fanatics Sportsbook has introduced Squad Bets, a new wagering format ahead of the NBA Playoffs that reimagines the traditional parlay.

As Fanatics pushes further into media, entertainment and experiences, the sports-focused company led by Michael Rubin is beginning to ink major sponsorship deals.

Fanatics Fest, the world’s largest sporting festival hosted at the Javits Center, announced that it will partner with FIFA for their annual event from July 16-19, ahead of the 2026 World Cup Final to be played at MetLife Stadium on July 19.

Kentucky and Fanatics are set to announce a lengthy renewal of their relationship around e-commerce, wholesale and trading cards, Sports Business Journal has learned.

On Thursday, the media brand Complex announced a partnership with the sports merchandise company Fanatics to launch a content offering called Complex Bets, according to the two companies.

The NFL is coming back to Topps as both the league and the iconic company look to capitalize on the trading card boom.