Major League Baseball, Topps, Fanatics and Nike are collaborating on a new way of celebrating individual award winners through the MLB logo patches on their jerseys.

USC all-everything guard JuJu Watkins — a leading contender for National Player of the Year — continues to dominate on the hardwood and in NIL for the Women of Troy, setting a new standard for athlete marketing.

Steps away from Shibuya Crossing, known as the busiest crosswalk in the world, the Topps logo is branded across the entrance to a building, bracketed by images of baseball cards featuring some of the most notable Chicago Cubs and Los Angeles Dodgers players.

Fanatics is dropping a limited edition Nike MLB Sakura Elite jersey.

Fanatics Collectibles is officially entering the card repack market with the launch of its new “Instant Rips” product Tuesday.

One huge WWE name has been added to Fanatics Fest NYC 2025.

Paul Skenes has been in the major leagues for less than a year.

Fanatics has made its long-expected push into ticketing.

Cam Booser’s bumpy road to the major leagues included arm and back injuries, along with a stint as a carpenter in his native Seattle.

Ahead of MLB’s 2025 Tokyo Series between the Los Angeles Dodgers and Chicago Cubs on March 18-19, Topps and parent company Fanatics have announced a merchandise collection and trading card sets created in collaboration with one of Japan’s most famous artists, Takashi Murakami. 

Fanatics is deepening its ties to the Qatari government via a new five-year partnership that will include sponsorship of the company’s flagship New York City fan festival, plus the possibility of events in the Gulf state further down the line.

Fanatics is expanding its work with fashion designer Todd Snyder to include NHL apparel, the latest deal in a strategy that the company says is bringing new buyers to its empire of licensed sports apparel.

Todd Snyder is expanding his relationship with Fanatics by creating an elevated collection of fan apparel for the National Hockey League.

New York baseball fans, its time to gear up and get ready! Fanatics Fest 2025 is right around the corner and is bringing the heat to New York City this June with an awesome lineup of Mets and Yankees legends.

2025 Topps Rip Night is rolling along, and we want to keep you up to date on all The Hobby action!

Fanatics bettors who put money down on Victor Wembanyama claiming his first Defensive Player of the Year award received an early payout Friday. 

Sure, it might not be as valuable as the T206 Honus Wagner or a 1956 Mickey Mantle, but Topps' '25 signed Larry David card, which just sold for over 10 racks at auction, is MUCH COOLER!

Bears quarterback Caleb Williams teamed with Bears Super Bowl-winning quarterback Jim McMahon on an ad for Topps Chrome trading cards.

On the morning that all 30 MLB clubs unveiled new spring training caps earlier this month, many fans in legal sports betting states who bought them through Fanatics received emails or pop-up alerts with the tagline “Your bonus bet is waiting,” with links to Fanatics’ sportsbook, where they could redeem bet credits worth $100 without making a deposit.

The Indianapolis Colts and Fanatics will begin integrating their loyalty programs this offseason, an inflection point in Fanatics founder Michael Rubin’s vision of creating an all-in-one fan experience app.