Fanatics is launching a new loyalty program, reflecting its continued growth and reach in the sports business industry.

Whether a sports fan knows Fanatics as the place they buy jerseys, the spot they find trading cards and memorabilia, the casino where they place bets, or the promoter of their favorite festival, the company increasingly wants them to tie all of those experiences together.

Every NFL great started as a rookie, and some of the league's most legendary players offered their support and advice on what it takes to succeed to members of this year's draft class.

It isn’t just people in Houston that are excited about perennial All-Star forward Kevin Durant joining the Rockets for the 2025-26 season.

Fanatics and Fanatics Collectibles announced Wednesday they’ve signed incoming BYU freshman AJ Dybantsa to a multi-year exclusive deal, dubbing the pact one of the company’s “most significant NIL deals ever.”

Fanatics Inc. has extended and expanded its merchandising deal with Premier League’s Chelsea FC as the company looks to entrench itself in European football.

As BLACKPINK kicked off their long-awaited Deadline World Tour, the global K-pop superstars are not only taking over stadiums worldwide but also the sportswear scene.

With major league baseball quickly approaching the halfway point of the regular season, that only means one thing: The MLB All-Star Game is right around the corner.

FC Internazionale Milano, known globally as Inter or Inter Milan, and Fanatics have announced a new partnership that taps into the digital sports leader’s resources of e-commerce, retail, manufacturing and licensing for the famous soccer club.

Fanatics announced that merchandise sales in the 12 hours following Paris Saint-Germain’s UEFA Champions League victory were the company’s highest for an individual team outside the U.S.

The Utah Jazz and their NHL counterparts, the Utah Mammoth, have announced a long-term agreement with Fanatics to be their official retail partner.

New York Knicks merchandise is flying off the shelves as the team makes its deepest NBA playoff run since the turn of the century.

Tyler Shough always wanted a Joe Montana jersey. Growing up in Chandler, Ariz., Shough eyed the legendary NFL quarterback’s No. 16 hanging over his uncle’s mantle. 

Falling into the fifth round of the 2025 NFL draft hasn't hurt Cleveland Browns quarterback Shedeur Sanders' popularity.

To celebrate the 2025 NFL Draft, which takes place in Green Bay on April 24-26, Lil Wayne has teamed up with Mitchel & Ness and the NFL to drop a limited-edition apparel collection that will extend throughout the year.

A month ago Dodgers gear festooned with colorful flowers in the unmistakable designs of acclaimed Japanese artist Takashi Murakami sold out in minutes at a pop-up on Fairfax Avenue.

The most goals in an NHL career wasn’t the only record the GR8 broke this weekend.

Justin Tsai doesn’t expect artificial intelligence to fix everything. “I’m not walking around with a big AI stick looking to use it,” joked the chief product officer for Fanatics Commerce.

The Shohei Ohtani (and more) effect was strong for Fanatics during MLB’s two-game, season-opening Tokyo Series between the Los Angeles Dodgers and Chicago Cubs.

USC all-everything guard JuJu Watkins — a leading contender for National Player of the Year — continues to dominate on the hardwood and in NIL for the Women of Troy, setting a new standard for athlete marketing.