San Antonio Spurs rising star Stephon Castle is undoubtedly one of the main reasons why this team is suddenly one of the most exciting in the NBA.

For the Boston Bruins, it's sunshine and bear attacks. For the Tampa Bay Lightning, it's weather patterns and pirates.

Four-time Formula 1 world champion Max Verstappen has signed an exclusive, multiyear global partnership with Fanatics.

Fanatics has struck a deal to run retail and merchandising for the 2026 FIFA World Cup, the company announced Thursday.

When it comes to the battle of the prediction markets, which player are you betting on? 

Fanatics set a company record for single day sales on Black Friday, and combined Thanksgiving Day and Black Friday sales marked the company’s best 48 hours, with sales up more than 20% year-over-year on those days.

Fanatics is planning to double down on Fanatics Fest, its annual experiential event in New York, and has inked a long-term deal with its partner OBB Media to do so.

Fanatics Fest launched its most elaborate marketing campaign yet Thursday with a Brooklyn billboard featuring game-used jerseys valued at more than $1.5 million combined.

Growing up, WNBA star Paige Bueckers says she was “huge” on sports memorabilia. She collected items across a range of sports from her favorite players, including their posters, autographs, and jerseys.

The New Jersey Devils hosted three Make-A-Wish kids at the team’s practice on Friday, and also at the game against the Pittsburgh Penguins on Saturday.

The Weeknd has always been loud and proud about his Toronto roots.

The 2025–26 Topps Basketball launch turned Fifth Avenue into a scene of collector frenzy, as fans lined up for hours—and NYPD stepped in—to celebrate the brand’s first NBA-licensed release since 2009.

Megan Thee Stallion is partnering with Fanatics Sportsbook to help ring in the start of the NBA season.

Fanatics Fest will add an additional day, feature more event space and run alongside the World Cup final when it returns to New York’s Javits Center in 2026, Fanatics formally announced Friday.

To kick off the start of the 2025-26 NHL season, the league is bringing back some of its freshest looks.

Lululemon and Fanatics are expanding their partnership with the National Hockey League by expanding their fan apparel collection to all 32 teams for the upcoming 2025-26 season. 

Then-Topps employee David Leiner witnessed the company losing the NBA license firsthand more than 15 years ago.

Ahead of his much-anticipated rookie season, Dallas Mavericks phenom Cooper Flagg is going to be the face of Topps' basketball cards.

Jaxson Dart has Giants fans wrapped around his finger after an impressive NFL debut in Sunday’s 21-18 victory over the undefeated Chargers.

Disney is getting into the MLB trading card business.