To kick off the start of the 2025-26 NHL season, the league is bringing back some of its freshest looks.

Lululemon and Fanatics are expanding their partnership with the National Hockey League by expanding their fan apparel collection to all 32 teams for the upcoming 2025-26 season. 

Then-Topps employee David Leiner witnessed the company losing the NBA license firsthand more than 15 years ago.

Ahead of his much-anticipated rookie season, Dallas Mavericks phenom Cooper Flagg is going to be the face of Topps' basketball cards.

Jaxson Dart has Giants fans wrapped around his finger after an impressive NFL debut in Sunday’s 21-18 victory over the undefeated Chargers.

Disney is getting into the MLB trading card business.

Pittsburgh Pirates ace Paul Skenes is the latest superstar athlete to join the Fanatics family.

With Bowman Chrome set to release on September 23, Topps released one last chase to the product on Wednesday. Within the release, collectors can go after "Shoeless" Joe Jackson's 1st Bowman Retrofractor.

At Fanatics Fest this summer, fans saw celebrities and athletes move quickly from station to station on the floor of the Javits Center in midtown Manhattan.

Tom Brady plans to play alongside current and former NFL stars in a three-team flag football tournament in Saudi Arabia next year, the seven-time Super Bowl-winning quarterback and Fox Sports analyst said Monday.

The GOAT is back.

The NFL, Nike and Fanatics launched the first edition of the “Rivalries” uniforms on Wednesday, marking Fanatics’ biggest and highest selling product launch ever and its best overall day of merchandise sales so far this year.

Topps will hold its first ever “Collector Appreciation Day” across the country on Sept. 20, where card collectors can unlock a variety of rewards at several MLB ballparks as well as retailers by simply showing a Topps card.

Fanatics Sportsbook has expanded its industry-leading Fair Play™ protection to cover the entire first half of all 2025 professional football games, giving customers unprecedented security on player prop bets.

Queues for West End stores are nothing new. Cult fashion brands like Supreme have a permanent security team; the Chinese store Pop Mart sells “blind box” Labubu collectibles and has a consistent crowd snaking down Oxford Street towards John Lewis.

Fanatics Betting & Gaming has partnered with Boyd Gaming to bring legal sports betting to Missouri. As a result, gamblers in the state will now have access to physical sportsbooks along with online sports betting opportunities.

Fanatics is launching a new loyalty program, reflecting its continued growth and reach in the sports business industry.

Whether a sports fan knows Fanatics as the place they buy jerseys, the spot they find trading cards and memorabilia, the casino where they place bets, or the promoter of their favorite festival, the company increasingly wants them to tie all of those experiences together.

Every NFL great started as a rookie, and some of the league's most legendary players offered their support and advice on what it takes to succeed to members of this year's draft class.

Last year, Indiana Fever guard Caitlin Clark set records on the court. Now, thanks to her popularity, she is smashing them off the court too.