Sports merchandising giant Fanatics is aiming to build a training camp for athletes to prepare them for life off the field.

Taking over the Javits Center from June 20–22, Fanatics Fest 2025 resurrected the energy and exclusivity of Shawn “Jay-Z” Carter’s legendary 40/40 Club — this time as a fully reimagined lounge experience in partnership with Fanatics Sportsbook and Casino.

Fanatics Fest might be the best value for money in sports today.

Washington Commanders managing partner Josh Harris has made yet another major financial investment in Jayden Daniels one year after the quarterback was selected with the No. 2 overall pick in the 2024 NFL draft.

Seven-time Super Bowl champion Tom Brady emerged Sunday as the winner of the inaugural Fanatics Games, which pitted athletes and celebrities against fans in eight competitions this weekend at Fanatics Fest in New York.

After weeks of speculation, Kevin Durant is heading to the Houston Rockets following a trade on Sunday. And the star forward found out about the blockbuster trade while onstage at Fanatics Fest.

Walk to the end of the “Museum of Greatness,” a one-of-a-kind exhibit at Fanatics Fest in the Javits Center and you’ll see the centerpiece of a collection full of centerpieces: seven of Tom Brady’s game-worn Super Bowl jerseys, including his Super Bowl LI jersey, which was stolen after the game and eventually recovered by the FBI.

Fanatics Fest is expected to lose millions — again. Michael Rubin’s not worried.

Michael Rubin lives a life.

FC Internazionale Milano, known globally as Inter or Inter Milan, and Fanatics have announced a new partnership that taps into the digital sports leader’s resources of e-commerce, retail, manufacturing and licensing for the famous soccer club.

Over $200 million worth of various inarguable examples of greatness in action will be housed in the newly announced Museum of Greatness.

Sports betting and basketball enthusiasts have a new reason to get excited, thanks to Fanatics Sportsbook's latest offering.

Fanatics announced that merchandise sales in the 12 hours following Paris Saint-Germain’s UEFA Champions League victory were the company’s highest for an individual team outside the U.S.

The Utah Jazz and their NHL counterparts, the Utah Mammoth, have announced a long-term agreement with Fanatics to be their official retail partner.

Topps is expanding its popular event-worn autograph cards to the UFC.

New York Knicks merchandise is flying off the shelves as the team makes its deepest NBA playoff run since the turn of the century.

Tyler Shough always wanted a Joe Montana jersey. Growing up in Chandler, Ariz., Shough eyed the legendary NFL quarterback’s No. 16 hanging over his uncle’s mantle. 

Fanatics is pitting fans against greats Tom Brady, Kevin Durant and Alex Rodriguez at an upcoming marketing event.

The second annual Fanatics Fest will debut "Fanatics Games," a Pros vs. Joes-style competition between 50 athletes, celebrities and influencers and 50 fans -- who will submit video submissions through their app -- for roughly $2 million in prizes.

Fanatics Events has announced that NFL wide receivers Davante Adams, Ceedee Lamb, and Tyreek Hill will headline “Catching Fire,” a star-powered panel hosted by actor and comedian Keegan-Michael Key at Fanatics Fest NYC 2025. The panel will take place Saturday, June 21 at The Theatre inside the Javits Center.