Fanatics Fest is expected to lose millions — again. Michael Rubin’s not worried.

Michael Rubin lives a life.

FC Internazionale Milano, known globally as Inter or Inter Milan, and Fanatics have announced a new partnership that taps into the digital sports leader’s resources of e-commerce, retail, manufacturing and licensing for the famous soccer club.

Over $200 million worth of various inarguable examples of greatness in action will be housed in the newly announced Museum of Greatness.

Sports betting and basketball enthusiasts have a new reason to get excited, thanks to Fanatics Sportsbook's latest offering.

Fanatics announced that merchandise sales in the 12 hours following Paris Saint-Germain’s UEFA Champions League victory were the company’s highest for an individual team outside the U.S.

The Utah Jazz and their NHL counterparts, the Utah Mammoth, have announced a long-term agreement with Fanatics to be their official retail partner.

Topps is expanding its popular event-worn autograph cards to the UFC.

New York Knicks merchandise is flying off the shelves as the team makes its deepest NBA playoff run since the turn of the century.

Tyler Shough always wanted a Joe Montana jersey. Growing up in Chandler, Ariz., Shough eyed the legendary NFL quarterback’s No. 16 hanging over his uncle’s mantle. 

Fanatics is pitting fans against greats Tom Brady, Kevin Durant and Alex Rodriguez at an upcoming marketing event.

The second annual Fanatics Fest will debut "Fanatics Games," a Pros vs. Joes-style competition between 50 athletes, celebrities and influencers and 50 fans -- who will submit video submissions through their app -- for roughly $2 million in prizes.

Fanatics Events has announced that NFL wide receivers Davante Adams, Ceedee Lamb, and Tyreek Hill will headline “Catching Fire,” a star-powered panel hosted by actor and comedian Keegan-Michael Key at Fanatics Fest NYC 2025. The panel will take place Saturday, June 21 at The Theatre inside the Javits Center.

Jay-Z is bringing his 40/40 Club back to Fanatics Fest NYC.

Complex and Fanatics have partnered for a new series that explores the world of trading cards with some of the biggest names in pop culture.

Fantatics Sportsbook has never witnessed anything like this.

Long before he was a 10-time MLB All-Star, a three-time World Series champion, and a first-ballot Baseball Hall of Famer, David Ortiz was just a kid from the Dominican Republic, dreaming of one day playing in the big leagues.

The NBA playoffs can bring many surprises, and Steph Curry experienced the worst of them all during the Golden State Warriors' matchup versus the Minnesota Timberwolves on May 6.

Fanatics is diving further into the gambling business by creating its own online casino.

Falling into the fifth round of the 2025 NFL draft hasn't hurt Cleveland Browns quarterback Shedeur Sanders' popularity.