BOARDROOM: Tom Brady, Derek Jeter, Sabrina Ionescu & More to Headline Fanatics Fest NYC

Fanatics is launching its first-ever Fanatics Fest in New York City this August.

The $31 billion brand led by Michael Rubin is leveraging its Fanatics Events branch to host fans of all interests at the 400,000-square-foot Javits Center. From Aug. 16 – 18, the three-day event will merge multiple-stage activations, exclusive product drops, live podcasts, and much more for an unprecedented experience unlike any other sports fandom has ever seen.

“You can run a 40-yard dash in the NFL space,” Lance Fensterman, CEO of Fanatics Events, told Boardroom. “You can have a selfie with the Lombardi Trophy. It’s Comic-Con for sports. An immersive experience that people will remember.”

Energizing the event space backed by a 2,500-seat main stage theatre, Fanatics Fest NYC will draw fans feverish about the NFL, NBA, WNBA, MLB, NHL, MLS, UFC, and WWE…

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