CNBC: Fanatics to Start Livestream Shopping of Trading Cards, Collectibles

Fanatics is moving into livestreamed shopping around collectibles and trading cards, hiring a former Snap and Alphabet executive to launch its new business later this year.

Nick Bell, who previously led teams responsible for Google Search experience and was Snap’s global head of content and partnerships, will serve as the CEO of Fanatics Live, a new business division for the sports platform company.

Fanatics Live, which will have a standalone app and a coinciding website, plans to launch in the second half of 2023. The aim is to create a digital customer shopping experience where you can buy trading cards and other collectibles via curated and personality-driven content and entertainment. Fanatics will receive a percentage of each transaction…