CNBC: Fanatics, Nike take sports merchandise model global in deal with Yomiuri Giants, Japan’s most popular baseball team

Sports commerce platform Fanatics is expanding a recently signed long-term partnership with Nike to include manufacturing and distribution of merchandise for the Yomiuri Giants, Japan’s most successful and popular baseball team.

In addition to exclusive merchandising rights, Fanatics will operate e-commerce and physical retail businesses for the Yomiuri Giants and plans to refurbish the retail stores at the Tokyo Dome ahead of the 2023 season. Nike will become the official uniform supplier of the Yomiuri Giants. Fanatics will make on-field uniforms and player performance items, as well as additional Nike-branded fan jerseys and apparel sold both online and at physical stores. Fanatics is also creating autograph and collectible products for fans of the Yomiuri Giants…

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