CNN: From Tom Brady to Mike Trout, Topps Rip Night draws 100,000 fans worldwide

Growing up in Houston, Texas, I would beg my parents all the time to take me to my local card shop. If I got birthday money from an aunt, “Please, can we go to the card shop? I’ll do extra chores if we can go Friday.” Opening packs of cards was one of my favorite things to do.

Now, if I had been in my card shop as a kid and Rockets legend Hakeem Olajuwon walked in and started opening packs with me? I would have absolutely lost my mind.

But that’s exactly the kind of memories Fanatics founder and CEO Michael Rubin and Topps are creating for kids – and plenty of adults – these days.