NEW YORK POST: How Fanatics is aiding the sports card resurgence — with Jaxson Dart and Breece Hall helping the cause

Sports cards are back in style.

An industry on life support just one decade ago is making a strong comeback in large part thanks to Fanatics buying Topps in a $500 million purchase in 2022, with the sports merchandise giant looking to create core memories for kids as they collect cards of their favorite athletes.

Fanatics CEO Michael Rubin popped in at five shops Saturday during Topps Hobby Rip Night, bringing along Jets running back Breece Hall and Giants quarterback Jaxson Dart to entice fans to come to the stores and embrace the hobby.