WWD: LoveShackFancy, Fanatics Team on Limited-edition College Collection

Company: AllCompany: Fanatics Commerce
Written By Seth Schlechter

LoveShackFancy and Fanatics are teaming up to court the college kids.

The limited-edition college collection brings a fresh, feminine perspective to collegiate apparel, combining official university colors, logos and popular school sayings with LoveShackFancy’s signature florals, soft pastels and playful details. The inaugural collection features eight universities — Alabama, Florida, Georgia, Miami, Southern California, Tennessee, Texas, and Wisconsin-Madison.

Each university assortment includes ready-to-wear pieces and accessories, sized from XXS to XXL. Prices go from $55 to $295. The lineup features sweatshirts, feminine tops, coordinating pants, signature ruffle skirts, hats and tote bags.

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Seth Schlechter
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