SPORTS BUSINESS JOURNAL: Abercrombie & Fitch, Fanatics team up to expand NFL collection distribution

Abercrombie & Fitch has a new deal in place with NFL e-commerce partner Fanatics which will allow for A&F’s NFL collection to be “sold on nflshop.com, in NFL stadium stores and on official team e-commerce sites as well as on fanatics.com and in Abercrombie stores and online,” according to Jean Palmieri of WOMEN’S WEAR DAILY. As A&F enters its second year as the official fashion partner of the NFL, the company will launch a campaign beginning with the season opener on Sept. 9 “highlighting top players and influential women” -- including Giants QB Jaxson Dart, Vikings WR Justin Jefferson, Patriots QB Drake Maye, Cowboys WR CeeDee Lamb, Eagles CB Cooper DeJean, Seahawks WR Jaxon Smith-Njigba, Lions RB Jahmyr Gibbs and Giants WR Malik Nabers…