On the morning that all 30 MLB clubs unveiled new spring training caps earlier this month, many fans in legal sports betting states who bought them through Fanatics received emails or pop-up alerts with the tagline “Your bonus bet is waiting,” with links to Fanatics’ sportsbook, where they could redeem bet credits worth $100 without making a deposit.

The Indianapolis Colts and Fanatics will begin integrating their loyalty programs this offseason, an inflection point in Fanatics founder Michael Rubin’s vision of creating an all-in-one fan experience app.

Fanatics Betting and Gaming is the online and retail sports betting subsidiary of Fanatics, Inc., a global digital sports platform. We spoke with Andrea Ellis about the expanding role of the CFO, building internal enthusiasm for AI, and using AI to free up focus for higher-impact work.

The grand opening took place Thursday, marking the introduction of a state-of-the-art betting facility just in time for the upcoming Super Bowl on Feb. 9.

Fanatics Sportsbook styles itself as the most rewarding sportsbook for customers. For the challenger brand in the U.S. market, 2024 was the most rewarding year yet.

Fanatics Betting & Gaming has had an impactful 2024 in the U.S. sports betting market. Could Canada be its next port of call?

In its first full month operating in Washington D.C., Fanatics Sportsbook helped push online sports betting handle to new heights, according to new unaudited data from the D.C. Lottery.

While much of the focus in New York online sports betting right now is on how ESPN Bet is doing in its first weeks in the market, Fanatics Sportsbook continues to quietly cement a foothold.

The business arm of the MLBPA has reached a non-exclusive licensing agreement with Fanatics, making it the first officially licensed sportsbook of MLB Players, Inc.

Sports-merchandising company Fanatics has found the new chief marketing officer of its betting and gaming division in a surprising place: Gucci.

This is an enormous week for Justin Thomas—returning to his home state of Kentucky for the PGA Championship, a major he has won twice before.

Every gambler has a story to tell. And so does every person who chooses to make a living in this unique industry.

The nearly 11-month journey of PointsBet selling its US assets to Fanatics is over as of Wednesday.

A new Fanatics Sportsbook location has officially opened its doors in Bridgeport.

Mobile sports betting operators began taking bets in North Carolina, the culmination of a long legislative process to legalize widespread gambling on sporting events.

An hour before the Eagles and Commanders kicked off Sunday’s game at FedEx Field, the chants of “E-A-G-L-E-S” filled the concourses between the gate entrances and field seating.

How can I watch an NFL game and bet on the same platform?

Fanatics Inc., the online sports-apparel giant, is offering customers up to $150 in merchandise credit if they sign up for and use its new betting app at the start of the NFL season.

Every year, that’s the unofficial mantra for many U.S. sportsbooks launching new products or new features. The long-awaited Fanatics betting vertical just successfully hit that target, closing a large chunk of its $225 million acquisition of PointBet’s U.S. business Thursday, a week before the NFL’s opening night.