NEW YORK POST: How Fanatics CEO Michael Rubin got LeBron, Jay-Z and Tom Brady to headline the most ambitious event in sports fandom

Company: AllCompany: Michael RubinCompany: Fanatics Events
Written By Seth Schlechter

Fanatics Fest is expected to lose millions — again. Michael Rubin’s not worried.

“We’re still in investment mode,” the 52-year-old Fanatics CEO said of the celebrity-packed sports and culture convention, set to take place June 20 to 22 at the Javits Center.

Last year, 72,000 fans attended the inaugural festival. It was a massive success.

Sure, the company lost $15 million on the three-day celebration, but that’s a little more than a rounding error for Fanatics, which is projected to generate $12 billion in revenue in 2026.

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Seth Schlechter
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