E-Commerce Retailer Fanatics Is ‘On-Demand’ With Uber And Los Angeles Rams Partnership

Company: AllCompany: Fanatics Commerce
Written By Amy Ellis

Sports e-commerce retailer Fanatics is traditionally known for its “on-demand” printing, the ability for fans to purchase merchandise in real-time to celebrate a big sports moment.

According to Chief Marketing Officer Chris Orton, fans today now have a certain expectation of speed and convenience that his team is constantly trying to meet. So, when Fanatics discussed a way to capitalize on the Rams returning to Los Angeles after 22 seasons, they looked to another company that operated in a similar “on-demand” fashion: Uber…

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Amy Ellis
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