relentlessly enhancing the fan experience

100M+

Reachable Fans

900+

Sports Properties

5,000+

Athlete Relationships

Fanatics is a leading global sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with over 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, over 5,000 athletes and celebrities, and over 250 exclusive athletes; and over 2,000 retail locations, including our Lids retail stores. Our more than 22,000 employees (including our Lids business) are committed to relentlessly enhancing the fan experience and delighting sports fans globally.

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unmatched roster of the
sports world’s preeminent leagues, teams and global brands

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See Our Partners

BUILDING AN END-TO-END DIGITAL SPORTS EXPERIENCE  

FANATICS COMMERCE

FANATICS COMMERCE

A leading designer, manufacturer, and retailer of licensed consumer products, including fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods. Operates a vertically-integrated platform of digital and physical capabilities for leading sports leagues, teams, colleges, and associations globally.

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FANATICS COLLECTIBLES

FANATICS COLLECTIBLES

A leading licensor, producer, designer, and seller of physical and digital trading cards, sports memorabilia, and other digital assets for entertainment and sports properties globally, as well as a manufacturer of physical and digital trading cards.

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FANATICS BETTING & GAMING

FANATICS BETTING & GAMING

An online and retail sports betting and online casino real-money wagering platform.

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FANATICS EVENTS

FANATICS EVENTS

Fanatics Events is building the largest and most exciting network of sports and collector fan events around the world.

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FANATICS ONE

Fanatics ONE is a first-of-its-kind loyalty program that connects the entire Fanatics ecosystem to reward fandom like never before.

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BRANDS IN OUR PORTFOLIO

WITH MORE THAN 80 OFFICES & FACILITIES ACROSS THE GLOBE, FANATICS IS BEST POSITIONED TO SERVICE FANS & PARTNERS ANYTIME, ANYWHERE 

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FANATICS IN THE NEWS

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News
THE HOLLYWOOD REPORTER: Fanatics, OBB Media Ink 10-Year Deal for Fanatics Fest

Fanatics is planning to double down on Fanatics Fest, its annual experiential event in New York, and has inked a long-term deal with its partner OBB Media to do so.

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CLLCT: Four legendary jerseys worth $1.5 million! Fanatics Fest billboard is a show-stopper

Fanatics Fest launched its most elaborate marketing campaign yet Thursday with a Brooklyn billboard featuring game-used jerseys valued at more than $1.5 million combined.

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FAST COMPANY: Paige Bueckers is winning the partnerships game. Her new Fanatics deal shows how

Growing up, WNBA star Paige Bueckers says she was “huge” on sports memorabilia. She collected items across a range of sports from her favorite players, including their posters, autographs, and jerseys.

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BILLBOARD: The Weeknd Dropped Merch in Collaboration With the Toronto Blue Jays

The Weeknd has always been loud and proud about his Toronto roots.

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SPORTS ILLUSTRATED: Topps Basketball Launch Turns Fifth Avenue Into a Hobby Frenzy

The 2025–26 Topps Basketball launch turned Fifth Avenue into a scene of collector frenzy, as fans lined up for hours—and NYPD stepped in—to celebrate the brand’s first NBA-licensed release since 2009.

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COMPLEX: Megan Thee Stallion, Fanatics Sportsbook Announce NBA Season Partnership With Custom Mavs Jersey

Megan Thee Stallion is partnering with Fanatics Sportsbook to help ring in the start of the NBA season.

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CLLCT: Fanatics Fest preps for 'unique opportunity' with 2026 World Cup final

Fanatics Fest will add an additional day, feature more event space and run alongside the World Cup final when it returns to New York’s Javits Center in 2026, Fanatics formally announced Friday.

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FOX BUSINESS: NHL expands lululemon partnership to include all 32 teams for upcoming 2025-26 season

To kick off the start of the 2025-26 NHL season, the league is bringing back some of its freshest looks.

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WWD: Lululemon, Fanatics Expand NHL Fan Collection to All 32 Teams

Lululemon and Fanatics are expanding their partnership with the National Hockey League by expanding their fan apparel collection to all 32 teams for the upcoming 2025-26 season. 

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THE ATHLETIC: Topps regains NBA trading card license, first set to be China exclusive

Then-Topps employee David Leiner witnessed the company losing the NBA license firsthand more than 15 years ago.

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