Fanatics Rolls Out “Fanatics ONE,” a New Enterprise-Wide Loyalty Program Offering Next-Level Rewards, Access and Experiences
The tiered program allows fans to unlock a wide variety of perks that only Fanatics can offer across its platform and partners
FanCash – Fanatics’ rewards currency – has been significantly expanded for members to now use across many of its businesses
Fanatics has officially launched its new, enterprise-wide loyalty program, Fanatics ONE. As the company’s first cross-business loyalty program, Fanatics ONE leverages the scale of the company’s growing sports platform to offer a truly unique selection of rewards and experiences, including fan apparel, trading cards and collectibles, online sports betting and casino rewards, and access to unforgettable events.
A key component of the Fanatics ONE experience is FanCash, the currency of sport, now more powerful than ever. Informed by fan feedback, the program expands on how FanCash can be redeemed, giving members access to an unmatched catalog of rewards, including apparel and exclusive shopping experiences, tickets, live card breaks and fixed-price trading card purchases on Fanatics Collect, bonus bets and casino credits, and much more.
Eligible fans with a preexisting Fanatics account are automatically enrolled in the Fanatics ONE program as members, with the initial migration completed earlier this summer. As members engage, they also earn tier points that help them climb the ladder to new benefits. Members can achieve five different tiers based on their FanCash earnings and frequency of activity, activating a variety of exclusive rewards and benefits. The tiers include: ONEmember, ONEmember pro, ONEgold, ONEplatinum, and ONEblack.
The entry level membership (ONEmember) includes 5% FanCash back on all purchases on the Fanatics App and up to 10% FanCash earned on all bets (win or lose) placed within Fanatics Sportsbook, free shipping and returns, and access to the most coveted product drops. Members can also participate in free-to-play games, contests and sweepstakes, with chances to win epic sports experiences, like a trip to an upcoming NFL Game in London.
“As Fanatics has grown as a sports platform, we’ve been methodically building a loyalty program that rightfully rewards fans for their passion across our full suite of experiences,” said Tucker Kain, Fanatics Chief Strategy and Growth Officer. “We listened to what fans wanted – more unique rewards and more ways to spend their FanCash - and built a program that only Fanatics could deliver. Fanatics ONE reflects the strength of our platform, which includes more than 900 global partners, access to thousands of athletes and celebrity fans, innovative trading card products, our fast-growing Fanatics Sportsbook & Casino, highly sought after apparel collabs and limited edition drops, special events like Fanatics Fest, and much more.”
As membership progresses, so does the level of bespoke rewards available. Through Fanatics’ unrivaled network of talent and partners, members unlock truly one-of-a-kind opportunities, such as personalized athlete and celebrity memorabilia, VIP events hosted at flagship League stores, custom experiences with Fanatics athletes, invites to Signature Events like Fanatics Fest and the company’s invite-only Super Bowl party, private after-hours shopping experiences, exclusive collectibles rewards and concierge services, and much more.
The Fanatics ONE experience is available today for all U.S. fans, with plans to expand the program globally. For more information, please visit fanatics-one.com.