Fanatics and YETI Team Up to Expand Offering of Officially Licensed Drinkware and Coolers
27 new team color options across NFL, NCAA, MLB and NHL products
Available on Fanatics.com, its partner sites and select retail locations
Fanatics, a leading provider of licensed sports merchandise and global digital sports platform, and YETI, the global outdoor gear brand, have announced a new strategic collaboration. Beginning today, fans can shop a selection of YETI’s most popular customized sports-licensed drinkware and coolers on Fanatics.com, its network of partner sites, and select stadium and other retail stores.
As part of this partnership and its continued growth within the licensed sports market, YETI is significantly expanding its offering of custom team-specific colors, adding 27 new options across its available NFL, MLB, NHL and NCAA products.
“There is no greater passion than for your local sports teams, and Fanatics is at the forefront in celebrating those hometown connections,” said Bill Neff, Head of Marketing at YETI. “We're all fellow fans at YETI, and we're thrilled to team up with Fanatics in bringing this YETI assortment to life.”
Available YETI barware and drinkware products include the Rambler 18 oz. Bottle, 42 oz. Straw Mug, 20 oz. Tumbler, 16 oz. Stackable Cup, Flask, and the Colster Can Cooler, which will be available in all custom team colors across NFL, NCAA, MLB and NHL licenses. Custom hard coolers, including the Roadie 15, Roadie 32 Wheeled Cooler and the iconic Tundra 45, available in white and featuring NFL, MLB and more than 50 NCAA collegiate team logos, will go on sale later this fall.
“Fanatics is thrilled to partner with YETI, a brand that shares our commitment to quality and understands what passionate fans truly want,” said Sam Archibald, Chief Merchandising Officer of Fanatics. “Together with YETI, we’re proud to expand the ways sports fans can showcase their team pride with premium products that match their lifestyle and passion whether tailgating on game day, exploring the outdoors, or simply enjoying their favorite drink at home.”