VIBE: JAY-Z Brought The Party To Fanatics Fest NYC With Star-Studded 40/40 Club Pop-Up

Taking over the Javits Center from June 20–22, Fanatics Fest 2025 resurrected the energy and exclusivity of Shawn “Jay-Z” Carter’s legendary 40/40 Club — this time as a fully reimagined lounge experience in partnership with Fanatics Sportsbook and Casino. For three bustling days, Hov’s iconic sports bar and nightlife staple was transformed into an invite-only cultural hub that seamlessly fused sports legacy with Hip-Hop and pop culture’s elite.

Guests walked the blue carpet into a space that paid homage to the 40/40 Club’s rich history, with framed jerseys from the original club’s archives lining the walls, grand chandeliers glimmering overhead, and plush lounge seating inviting guests to relax and party in luxury.