CNBC: How Fanatics is teaching business acumen to pro athlete

Sports merchandising giant Fanatics is aiming to build a training camp for athletes to prepare them for life off the field.

More than two dozen NBA, NFL and NHL players participated in the company’s Athlete Immersion Program this past weekend as part of Fanatics Fest in New York City. The program included three days of workshops on business, entrepreneurship, tech and more.

“This definitely opened my eyes,” said Cole Anthony, a guard for the NBA’s Memphis Grizzlies. “I’m already trying to do things on the business side with my partners, my family. It just motivates me more.”