THE SOURCE: Fanatics Sportsbook Debuts 2026 World Cup Campaign as U.S. Fan Excitement Surges

Fanatics Sportsbook has launched its new global soccer campaign, capturing how Americans uniquely experience the tournament. Rather than focusing solely on the matches, the creative spot highlights modern online sports culture through interconnected vignettes of relatable betting archetypes. It features a roster of internet-native creators, including the Scarlotta Brothers, Lil Mo Mozzarella, and OhthatsJuice.

The launch arrives as new YouGov data shows America is all in for its first home World Cup in 30 years. According to the survey, 65% of U.S. sports fans are excited for the 2026 tournament, with 38% reporting increased engagement because it is hosted in North America. Additionally, 62% are rooting for the U.S. Men’s National Team (USMNT).