SPORTCAL: Topps adds to growing soccer partnership stable with Saudi deal

The Saudi Arabian Football Federation (SAFF) has become the latest soccer body to partner up with Fanatics-owned collectables brand Topps.

The exclusive tie-up kicks off in 2028 and will stretch across trading cards, trading card games, stickers, and accessories licensing, with the deal covering the flagship men's FIFA World Cup in 2034 in Saudi Arabia.

Through the agreement, Topps will produce products for the men's, women's, and youth national Saudi soccer teams. The license authorizes "collective player rights," meaning the names and imagery of national team players in competition can now be featured across Topps products.