THE ATHLETIC: Top NBA prospect AJ Dybantsa signs exclusive deal with Fanatics

Company: AllCompany: Fanatics CollectiblesCompany: Fanatics Commerce
Written By Seth Schlechter

Fanatics and Fanatics Collectibles announced Wednesday they’ve signed incoming BYU freshman AJ Dybantsa to a multi-year exclusive deal, dubbing the pact one of the company’s “most significant NIL deals ever.” 

Dybantsa, 18, is a top candidate to become the No. 1 pick in the 2026 NBA Draft. The partnership starts immediately, according to Fanatics, focusing on trading cards and memorabilia and will extend beyond Dybantsa’s collegiate career…

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Seth Schlechter
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