BLOOMBERG: Fanatics Expands Merchandise Deal With Premier League’s Chelsea

Fanatics Inc. has extended and expanded its merchandising deal with Premier League’s Chelsea FC as the company looks to entrench itself in European football.

As part of the new long-term arrangement set to be announced on Tuesday, Fanatics is obtaining design and manufacturing rights to develop new fan gear for Chelsea. The new deal gives the sports merchandiser a lasting foothold in the world’s most-watched domestic soccer league.

Financial terms of the deal weren’t disclosed. The agreement will span seven years, according to a source familiar with the matter.

Fanatics, based in the US, has charged into Europe with a flurry of sports licensing deals in recent years, racking up more than 50 agreements with football clubs around the world. UEFA, the organization that governs football in Europe, has also brought on Fanatics as its official e-commerce and event retail partner…