SPORTS BUSINESS JOURNAL: PSG’s merchandise sales reach new record after Champions League win

Merchandise sales in the 12 hours after Ligue 1 club Paris Saint-Germain’s UEFA Champions League victory were the highest in Fanatics history for an individual team win outside of the U.S. Sales on the official online PSG store on Saturday beat the previous international daily record by 60%, set last year following PSG’s first Champions League win. Sales on the official online PSG Store, which is operated by Fanatics, peaked in the hour after the club lifted the Champions League trophy. Between 9pm and 10pm on Saturday another record was broken, with more orders per minute than ever before across all Fanatics channels outside of the U.S., the most popular items being the Back2Back PSG home and away jerseys