SPORTS BUSINESS JOURNAL: Fanatics strikes deal to offer official World Cup prediction markets in U.S.

Fanatics Markets has landed U.S. rights to offer the official prediction markets of the World Cup, combining with global FIFA rights-holder ADI PredictStreet on a co-branded digital hub that will include tournament news, stats and other in-app content.

Owned by the Abu Dhabi royal family, ADI PredictStreet signed on as FIFA’s official prediction market platform in April but was unable to offer its recently launched exchange in the U.S., where event contracts are regulated federally by the Commodity Futures Trading Commission. Fanatics Markets trades on Crypto.com’s CFTC-regulated exchange.